Data Center Power Featured Articles
Researchers are on their way to collapse the entire energy supply chain so the energy a data center needs will be confined into a single cabinet of a server.
Cloud computing has changed the IT environment forever, and introduced a level of efficiency and equality that allows businesses and individual access to resources previously too expensive to contemplate.
Although it isn't as publically known as smartphone adoption, one of the big technology revolutions currently unfolding is virtualization.
A new study has found that data center downtime has remained a costly item for organizations, and the cost has increased over the last three years.
As cooling accounts for more than 50 percent of a data center's operating budget -- and is growing with increased computing loads and rising utility fees, energy efficiency news could well be a new chapter in data center cooling.
Sometimes it makes sense to directly manage the distribution of your award-winning products yourself. This was the conclusion recently reached by Server Technology.
With increasing demands, virtualization is touted as a solution to data center growth. To run with more workloads and to reduce hardware, a cloud approach can be the right choice.
There's a disconnect between the revolution in cloud computing and business practices. As usual, it stems from silos and a lack of communication.
Red Hat, an enterprise open-source software vendor, has initiated steps to augment the development of 64-bit ARM processors for servers used in data centers.
Rockwell Automation, a provider of industrial automation and information solutions, has announced the launch of its Industrial Data Center offering designed to help manufacturing and production companies take advantage of the benefits of virtualization.
Slowly but surely, computing is migrating toward relatively dumb terminals that are ultimately powered by the cloud. The cloud is becoming where computing is done.
Checking on power use and environmental factors in a server room can be time-consuming and sometimes downright uncomfortable, if collecting these readings requires a trip to a hot aisle.
The shift to move away from complete reliance on hardware in the corporate environment was captured in a recent Blackstone Group survey. Nearly 70 percent of SMBs are relying on virtualization technologies to make this happen.
More and more, companies are turning to the idea of virtualization, a concept that allows multiple operating systems and applications to run on one powerful computer.
When new technologies are introduced, many times users feel they have to choose an either/or option. This is primarily driven by businesses that push their respective product or service.
A business analyst has projected a rather optimistic scenario for the data center networking market and believes that it will make giant strides in the APAC region.
Raritan, a provider of data center infrastructure management (DCIM) and rack power distribution solutions, has unveiled newer versions and configurations of its three-phase intelligent rack power distribution units.
With the massive adaptation of cloud computing and data analytics, there's been a boom in demand for efficient data centers.
NASA has been using fuel cells since the 1960s, but only recently has the technology found its way into the data center. The reason for their growing adoption is both due to improved technology and that biggest of factors: cost.
Server Technology has released the ST Eye, an app which can monitor critical power data and environmental data in a data center. It runs off of the Android operating system, and is believed to be the first Bluetooth-capable PDU in the sector.
Given the people's growing confidence in cloud, money is flowing into the data center industry and many large players have implemented their data center expansion plans this year.
With the ever-increasing importance of corporate data, companies are becoming fussy when it comes to partnering with any data center service provider for securely storing and protecting their sensitive data. Venyu is one data center service provider that has been addressing the data center needs of a high profile clientele in Louisiana for as long as 25 years.
New technologies are popping up everywhere when it comes to managing the data center. New applications, workloads and service models are all being driven from the data center down to the end-user. As more organizations digitize their environments, the push for scalable and efficiency data center services will only continue to grow.
When was the last time you considered the amount of power your organization was consuming? If you're responsible for the management of the data center and its budget, it's likely that you pay close attention to data center power consumption. With the recent explosion in the demand for big data, the pressure is on to identify efficient tools that also deliver the necessary reliability.
CenturyLink recently reaffirmed its sustainability commitments by installing the Bloom Energy fuel cells to generate 500 KW of clean reliable power to run one of its California data centers. The data center where the Bloom cells will be deployed is located at Irvine, Calif., and is operated by Savvis, a CenturyLink company. The cells are capable of generation 4.4 million kilowatt-hours of electricity per annum and they will be used to run cloud, managed hosting and colocation services.
When it comes to keeping a data center properly powered and operating, temperature means everything. Traditionally, hot spots have been a challenge for administrators, occurring when intake temperatures rise above recommended levels. But now that data centers are kept continuously cool, a new issue has arisen.
The National Security Agency (NSA) has created quite a bit of controversy in the U.S., particularly in recent months. The government agency collects massive amounts of high-profile data on a regular basis - billions of GB worth. And yet a new data center facility in Utah that is meant to house confidential data related to cybersecurity has been the victim of strange electrical surges and meltdowns over the past 14 months.
The idea of big data certainly has a focus on social media. Consumers share a considerable amount of information with their followers and with the brands they like. The most popular platform for sharing is Facebook and the company continues to build an empire on the information it gathers from hundreds of millions of users.
AMAX, a provider of high performance computing (HPC), enterprise IT, and custom appliance manufacturing solutions, recently released its new CPU-based computing solutions built upon the new Intel Xeon E5-2600 v2 Ivy Bridge CPUs.
Diodes Incorporated, a manufacturer and supplier of application specific standard products serving the broad discrete, logic and analog semiconductor markets, has launched the AP1684, a power factor-corrected AC-DC LED driver that can be used with various types of offline LED lamps like E26, GU10, PAR and T8.
eBay, an e-commerce company, announced it is doubling up its data center capacity in South Jordan, Utah.
IBM's cloud-based electronic health record services are helping Inland Northwest Health Services to improve patient care. IBM has provided its SAN Volume Controller (SVC) solution, which is based on IBM System x servers, Storwize and DS8000 Storage systems. The solution has ensured more reliability, availability and efficiency for the EHR services provided by Inland Northwest Health Services.
Ready for the Borg, the science fiction villains from Star Trek? You might be alive to see the first glimmer of its real life creation.
While many gripe about California's government, the state is doing at least some regulation right: Thanks in part to its regulations, the energy consumption of California homes is among the nation's lowest.
One of the reasons we use "Google" as a verb is the powerful information it sends back for every query entered. The power to gather so much information in such a short amount of time requires significant server capabilities. As such, Google is responsible for consuming a considerable amount of data center power and therefore has a responsibility to search for greener pastures.
Vodacom has been putting a lot of work into operations in Mozambique of late, and that work shows no signs of relenting as Vodacom steps up its work in the region in a pretty big fashion. Vodacom recently put out orders for fully 12 new pre-fabricated data centers to go in place as part of a larger primary switching center near Maputo, Mozambique's capital.
A recent power outage in a state data center in New Jersey put state agencies out of commission, including several state websites and its Motor Vehicle Commission.
As Internet traffic explodes and mobile communications goes upward, more and more data centers are coping with the consumer networking demands. As a result, data centers today account for about 2 percent of the energy consumption throughout the world and 1.5 percent of the global carbon footprint. Industry analysts estimate that power usage by data centers will double within next five years.
The data center is a powerful place that provides an important area of support for enterprises. The challenge for the enterprise is to determine the best way to optimize that power for efficiency and a reduction in costs. There can't be a sloppy approach when it comes to design, or data center power consumption could easily surpass the budget allowance.
Virtualization makes computing more efficient, and businesses have embraced the technology. But virtualization also adds extra burden on the data center, and it can reduce power usage effectiveness (PUE). Just as businesses have adjusted strategy to account for the benefits of virtualization, so too must the data center account for the challenges of virtualization.
Cloud, big data, virtualization, wireless and mobility are all trends that organizations in the IT, data center and telecommunications industry need to pay attention to.
He who has the best data center wins. While this might be a simplification, the data centers at Amazon and Google certainly have helped the two companies with their business dominance. The data center also plays a crucial role in cloud services, the likes of which are becoming increasingly important both for consumer and business markets.
Following in the footprints of such eco-tech icons as Apple, Facebook, Cisco and IBM, Lifeline Data Centers has announced plans to install a utility grade, 4-megawatt (MW) solar power system at its Eastgate Campus in the Indianapolis metropolitan area.
The amount of data gathered by the typical company on a typical day is nothing short of staggering. Consumers contribute to the volume by sharing information like location, buying habits, preferences, likes and dislikes on a variety of different platforms.
To that end, the government there has addressed cost incurring elements within the data center in its latest draft guide for the deployment and management of data centers. According to a Data Center Dynamics report, the federal government in Australia is focused on reducing data center spending. If the right measures and standards are in place, according to the federal government, it should be able to avoid millions in data center costs in the next 10 to 15 years.
To that end, there are a number of different variables that can leave even the most innovative of data centers performing at less than optimal standards. Given that the average data center can cost millions in capital expenses, companies have a vested interest in ensuring the process doesn't run over budget or schedule. When mistakes are made during this critical point, efficiency may be decreased, downtime increased and greater costs may be incurred in the operation.
Energy costs are clearly increasing at data centers, while demand for data and computing power are also heading up. On the other hand, energy-efficient technology helps to lower costs at data centers. It also improves uptime, operational effectiveness, and compliance.
Server Technology, a provider of data center power management and monitoring solutions, sets out to offer its customers products that make their lives easier.
If the predicted popularity of 3D printing comes to pass, it will mean a massive amount of new data.
Data center power continues to be the top concern for most IT organizations. When it comes to data center challenges, the 10 most common include rising power costs and reduced power availability, asset tracking, increasing power density and demand, capacity planning, improving efficiency, business performance metrics, green initiatives, locating stranded capacity and cost savings.
Recent news about the National Security Agency (NSA) and its questionable data collection practices has gotten a lot of attention this summer. It has also led to a lot of anxiety - so much so that there are some all-out fantasies circulating among conspiratorial theorists.
As demands for power efficiency, low costs and higher performance continue to impact the data center, managers and operators are learning to live by the mantra, "Do more with less." They need high-quality products for low costs and quick accessibility.
When adding capacity to a data center, there's the need to make the appropriate capital expenditure requests and develop equipment plans and costs. Far too often, however, configuring the power to the new racks is an afterthought even if intelligent power strips have been selected.
Data center managers today face a lot of the same challenges - they are trying to be more efficient and save money, which includes running devices at higher temperatures, so the need to monitor these environments is a lot more critical than it has been in the past.
RF Code, a provider of real-time asset management and environmental monitoring solutions, was recently recognized in a 451 Research report. In reviewing RF Code, the company was noted for its role in the data center industry, the value its RFID solutions provide the DCIM (data center infrastructure management) sector, and its customers and partners.
It's no secret that power is one of the, if not the most important part of the data center. Not only is power the biggest expense in the data center because of cooling and maintaining optimal temperature for equipment to run, but because network downtime can cost organizations thousands, millions or even billions of dollars, critical data and a loyal customer base.
Power is the biggest expense in the data center - most of it is used to cool data centers and keep them at a temperature that prevents servers or devices from overheating.
Solar energy offers a spectacular new future in which power is as free as, well, sitting outside and enjoying the sun. A great example of how solar is shaping the future can be seen in Apple's plans to keep a new data center coming to Reno, Nev. powered only by renewable energy.
The advent of cloud computing, virtualization and energy efficient technologies has impacted the way data centers are managed and run today. To bring together the data center power and management community, Datacenter Dynamics is hosting its DCD Converged San Francisco to explore the latest trends and technologies in the data center space.
Said to come available this summer, Toshiba's new G9000 uninterruptible power system is set to offer some impressive numbers behind it. For those looking for a way to keep the juice going even in adverse conditions, the G9000 will have power and to spare, with plenty of versatility involved in the mix besides.
Jones Lang LaSalle, recently ranked the top corporate real estate services provider in North America by Watkins Research Group for the fifth consecutive year, published its tenth U.K. and European Data Center Barometer survey, which predicts an overall positive future for the EMEA market. However, one notable issue is mentioned, namely that the industry's increased traditional power consumption is in conflict with global modern policy.
Big data delivers undeniable benefits if it is properly leveraged, but it also requires more than many imagine when they talk about the benefits of big data.
The data center infrastructure management (DCIM) market is getting to be a strange place. While the market itself is rapidly growing-indeed, by some measures, the market is overcrowded-a lot of vendors within the market are having a tough time making a profit. New reports, meanwhile, are suggesting a significant and some would say alarming trend emerging in the market regarding the impact of venture capital firms backing DCIM vendors.
Green Mountain is taking on quite a task, as the Norwegian data center operator sets its sights on the data center market. The company aims to offer stabilized power prices for up to ten years, drawing energy from three hydropower suppliers to access affordable and clean energy.
Tech giant Cisco plays a big role in the industry. Not only does it produce market research reports such as its Global Cloud Index (GCI), Visual Networking Index (VNI) and VNI Service Adoption Forecast, but it generates more than $46.1 billion in revenue in one year.
Intel Corporation recently launched the new solid-state drive DC S3500 series for data center and cloud computing, which is designed specifically for read-intensive applications like Web hosting, cloud computing and data center virtualization along with helping data centers realize significant cost savings.
Although Facebook is setting new power consumption and efficiency standards for data centers around the world, the environmental organization Greenpeace is not fully satisfied with Facebook's decision to use a utility that is not a 100-percent renewable energy provider. The social networking giant has opened a new data center in Luleå, Sweden, which is powered entirely by hydroelectric energy, but the utility providing power for this center, Vattenfall, still invests primarily in non-renewable energy.
Rittal Corporation, the U.S. subsidiary of Rittal GmbH & Co. and a manufacture of information technology products, recently appointed Avnet Embedded as a distributor of its broad portfolio of IT infrastructure solutions.
Data centers, healthcare facilities, financial institutions and other public and private organizations have multiple redundant systems to protect their assets. But new technology is always welcomed if it means it will provide another level of protection while saving costs. In light of this GE has announced a new line of TLE Series uninterruptable power supply (UPS) system to meet the demand of these facilities.
Mobile computing, social networking, Internet-enabled sharing and an increasing demand for high-speed networks are all trends today that affect the data center. In 2012, 44 percent of organizations cited mobile computing as a top driver of data center complexity. Today's data centers have more processing capacity and higher density of racks, and research on trends like cloud computing and virtualization have enabled data centers to reduce energy consumption and improve their environmental friendliness.
You can't fine tune unless you measure performance. With that in mind, earlier this year eBay unveiled its Digital Service Efficiency (DSE) methodology, an attempt by eBay to create a yardstick for measuring the productivity and efficiency of its data centers. DSE tracks performance, cost, environmental impact and revenue.
On the seventh and last stop in a seminar series, Server Technology, RF Code and Nlyte Software joined together at The Players club in New York City last week to discuss the state of the data center industry, optimization best practices and how to overcome some of the biggest barriers data center managers are seeing today.
Server Technology recently named Mirapath as its Channel Partner of the Year for the second consecutive year. Mirapath, a specialist in data center and lab infrastructure solutions, was given this title based on its annual sales growth, technical capability and overall engagement with Server Technology over the past year.
The Data Centers LLC (TDC) is building a new green data center in Delaware.
Data centers face challenges of trying to ensure uptime while keeping costs low. Data center power plays a vital role in this balancing act, and companies are experimenting with renewable energy sources and other technologies to prevent downtime, reduce costs and secure data.
There is an increasing need to make sure power efficiency exists in data centers. Inefficient data centers cost way too much and use up too much energy.
Server Technology Targets Low-Power Servers and Efficient Data Centers with New 48-Outlet Product Family5/16/2013
Server Technology, a provider of data center power management and monitoring solutions, has added a new family of 48-outlet switched products to its product portfolio to meet high density needs and power more servers in their racks and to help clean up clumps of cords, improve airflow and heat dissipation. The launch of these 48-outlet products is in response to customer demands. Not only did Server Technology respond to customer requests for a bank of outlets that are useful to put a lot of servers in the rack, but it utilized its years of expertise to deliver something more - something innovative that gives customers more than just what they asked for.
Server Technology to Exhibit and Discuss Fortune 500 Data Center Challenges at Uptime Institute Symposium 20135/8/2013
Think about what you do every day on the Internet. Millions of blogs, social media updates, e-mails, videos and links are being posted and shared even as we speak. What enables that to happen? Why don't these sites crash as millions of people around the globe load and access them? The answer is the data center.
In this age of big data, companies of all sizes are concerned with the speed in which they can collect information and the data centers they have in place to store and manage business intelligence. While this whirlwind of activity populates important applications to drive the business, it also generates considerable data center power.
Every year, there are hundreds of technology conferences held worldwide. Tens of thousands of attendees come together for days of networking, exhibiting, discussing and presenting on numerous topics to better their business and the industry. At these events, one element is becoming absolutely crucial to their success: connectivity.
Iowa is quickly becoming a data center hub for its affordability, location to a large energy substation and availability of fiber optics. The most recent company to put a data center in the state: Facebook.
Today's technology, economy and customer expectations lead to one trend for businesses: learning to do more with less. Data center professionals are among them, and today are working on how to fit more power and density into data center racks. Customers want to pack the most equipment, such as servers, switches and storage, into each and every rack, which, in turn, is leading to issues like capacity planning, load balancing, heat issues, energy efficiency and how to manage all of those things.
Energy consumption is a hot topic when it comes to the data center, but the bigger energy problem might be the wireless networks that bring the data center to the user.
Four Cities Remain in Nlyte Software, RF Code and Server Technology Seven-City Series on Overcoming Data Center Challenges4/18/2013
To help face challenges in the data center, Nlyte Software, RF Code and Server Technology are hosting a seven-city seminar series to help data center professionals optimize their energy and operational efficiency. Almost a month into the series, the companies are receiving tremendous feedback from attendees and there are still four cities left to visit.
The data center is playing an increasingly important role in the enterprise, but so is sustainability. The growing need for data capture and storage is putting more pressure on the data center, creating a need for greater power usage. If revenue doesn't immediately increase due to this activity, the added cost can be difficult to bear.
Measuring and monitoring data center power volumes is critical for energy efficiency, productivity, cost savings and capacity planning. Without operating with optimized power and cooling, software-defined data centers can cost significantly more.
The rise of cloud computing has brought an increased demand for space and servers, and to that end, SingleHop plans to open up a new data center in Amsterdam backed by fully 2,000 servers to produce the kind of computing power that can help meet the demands of an increasing cloud-hungry community.
The introduction of new technologies, unprecedented business demands and the need for expanded IT budgets helps form the modern data center, which finds itself balancing efficiency and availability while computing demand and energy costs are increasing and IT budgets are contracting. Switching to high-density, high-efficiency data centers is resulting in higher utilization voltages and higher short-circuit currents in the white space electrical distribution system.
There are many studies that suggest that servers in data centers operate more efficiently at higher voltages.
We're not very far into 2013, but so far, Server Technology, a provider of data center power monitoring and management products and solutions, has made the most of it. It introduced its PDU Power Pivot with a 90-degree rotatable power cord in January, and its master distributor, PDUs Direct, released the ProGrade 42, a 42-outlet high density PDU, just last month. In its latest innovation, Server Technology is unveiling its patented, color-coded Alternating Phase Technology, which helps improve cord routing and simplifies balancing three-phase power, load balancing and cord routing.
One walk through a data center and you'll quickly understand why these literal power houses can be rather costly when it comes to just generating enough electricity to run the many racks of servers.
One of Apple's biggest namesakes is its iCloud service, which has in turn caused the company to dramatically expand its data center infrastructure. Last year, Greenpeace International, an independent direct-action environmental organization, targeted Apple and ranked it 12th out of 14 large technology companies in a report, "How Clean Is Your Cloud?" and charged the company for relying on electricity from coal plants. Apple received Ds and Fs in transparency, infrastructure siting, energy efficiency and GHG mitigation and renewable energy investment and advocacy.
Nlyte Software, RF Code and Server Technology Launch Seven-City Seminar Series to Optimize Data Center Efficiency3/20/2013
RF Code and Server Technology recently partnered up to release an integrated data center solution of RF Code's wire-free Sensor Manager solution with Server Technology's Sentry Power Manager (SPM) data center power monitoring solution via an SPM API integration. The solution makes it significantly easier to monitor and manage the factors that impact the efficient, fiscally-smart running of a data center, which can include power density, proper and continuous maintenance, design capacity, facility occupancy and power loading rate and site location.
With the increasing capability of mobile apps these days, it's not surprising that people expect them to do more and more with every passing day. Mobile devices are finding their way into the workforce and some people even keep multiple types on hand to serve different purposes. But are we reaching a point where expectations are starting to outpace reality? Some recent research indicates that, maybe, we're asking too much from our mobile devices and the apps that drive them.
Unite Private Networks and Hunt Midwest Announce Long-Term Agreement to Deliver Fiber-Optic Services3/14/2013
Unite Private Networks (UPN) and Hunt Midwest Real Estate Development, Inc. have come together to deliver fiber-optic based Ethernet, Internet and dark fiber services to the tenants and data centers located at Hunt Midwest SubTropolis, the world's largest underground business park.
As I write this article, my homegrown file server is raising the temperature a few degrees while copying a couple terabytes of data. One file server and a few terabytes is pittance compared with a data center, but on a small scale it highlights one of the big issues that data centers face: Power consumption from all the new data that is emerging from mobile devices, cloud services and social media and big data.
Moore's Law is a rule of thumb developed by Intel co-founder Gordon Moore that states the number of chip elements called transistors will double approximately every two years. Transistors are used to amplify and switch electronic signals and electrical power.
When it comes to managing a data center, it's important to make sure you can ensure uptime and backup data in the event of power loss. Power outages in data centers are common - most recently seen from Hurricane Sandy and winter storm Nemo - and you don't want to realize you're unprepared during a disaster.
Environmental management and energy solutions company Racktivity just launched its new AC2Sensor, a power monitoring solution made for installation at the AC power distribution board. It can also be distributed in remote locations, such as Points of Presence (PoPs), base stations and as head ends.
Server Technology and Opengear Deliver Remote Access Solution for System Administrators to Securely Manage Power Infrastructure2/27/2013
Server Technology, a provider of data center power management and monitoring solutions, has teamed up with Opengear, a provider of secure remote infrastructure management solutions, to offer a complete remote access cellular solution that is ideal for both data centers and remote locations. The solution, which includes power and out-of-band management, integrates control of Server Technology's smart power distribution units (PDU) with Opengear's infrastructure management solutions to allow network administrators out-of-band control of systems connected to and powered by those products.
PDUs Direct, a distributor of Server Technology PDUs for data center environments, delivers just that. The company recently unveiled the ProGrade 42, its first-ever branded product and the first in a series that packs more power and more devices into your data center racks. Appropriately named, the PDUs are professional-grade products offering quality and reliability that few in the market can provide. The 42 outlet smart PDU makes it the one PDU to power blade or traditional servers, has a middle display that can be inverted for overhead or under the floor power and next-generation locking receptacles.
PDUs Direct, a distributor of Server Technology PDUs for server and networked environments, delivers just that. It recently unveiled ProGrade 42, its first-ever branded product and the first in a series that can pack more power and more devices into your data center racks. Appropriately named, the outlet is a professional-grade product offering quality and reliability that nobody else in the market is providing. The 42 outlet Smart PDU makes it the one PDU to power blade or traditional servers and has a middle display that can be inverted for overhead or under the floor power and next-generation locking receptacles.
Managing and monitoring data center power is critical to uptime. IT management is a key focus for many organizations seeking to reduce costs and minimize the environmental impact from IT operations, and as organizations grow ever more dependent on IT every day, this trend shows no signs of slowing down. Organizations are discovering that data centers designed to provide the highest level of performance per square meter at the lowest power levels can derive up to 30 percent additional capacity from existing facilities.
Data centers are the core of large businesses, hosting servers and equipment to ensure uptime, and in turn, the business' success. There are many components that contribute to a successful data center, including routers and switches to help servers communicate with each other.
It was only a few years ago that the most common camera you would see out and about was the disposable camera - the winding sounds, temporary flash buttons, developed film and all.
According to IDC research, there are more than 2.94 million data centers in use with 611.4 million square feet of floor space. As this little trend called big data continues to grow, reliance on data centers is also increasing. At these data centers, you'll more than likely have too many devices to plug them all directly into your power supply. Power Distribution Units (PDUs) are power strips used to power servers and telecommunications equipment and distribute your site's power to each device by turning power inputs into many power outputs.
An increasing number of enterprises have been shifting to software-as-a-service (SaaS) and cloud-based services as of late, both creating new ways and increasing the distance between end users and their applications. This shift can offer improved output and competence; however, when network latency grows, it unavoidably decreases end-user quality of experience. This has led many Web-based businesses, which greatly depend on customer-facing online applications, to search for online performance acceleration offerings.
The momentum driving big data has led to the creation of massive data centers responsible for consuming 2 percent of the nation's electrical supply. As this consumption is projected to continue to grow, there is an increased need for data center power solutions that drive efficiency while still meeting the growing needs of the industry.
Server Technology and Box to Share Best Practices on Managing Power in Data Center Environments at Teledata2/5/2013
Monitoring and managing power in a data center, regardless of size, can improve the efficiency of a facility, reduce costs and reduce the impact on the environment. Server Technology is a provider of data center power monitoring solutions to help manage power capacity, reduce downtime and improve energy efficiency.
Server Technology and Box to Share Best Practices on Managing Power in Ever-Changing Data Center Environments2/5/2013
Monitoring and managing power in a data center, regardless of size, can improve the efficiency of a facility, reduce costs and reduce the impact on the environment. Server Technology is a provider of data center power monitoring solutions to help manage power capacity, reduce downtime and improve energy efficiency.
Most data centers consume vast amounts of energy in a wasteful manner. Online companies typically run their facilities at maximum capacity around the clock and as a result, data centers can waste 90 percent or more of the electricity they pull off the grid. With energy prices rising, budgets shrinking and technology choices increasing, energy efficiency is crucial in maintaining high-performance facilities and overall business performance.
Last week in New Jersey, the websites of several state agencies, including the Labor Department, were knocked offline due to power loss at a data center. This disrupted access to related state services also caused motor vehicle offices across the state to close early.
RagingWire Data Centers, a provider of solutions to power data centers, announced that both of its data center campuses have been re-certified for Payment Card Industry Data Security Standard (PCI DSS) version 2.0.
With the rapid growth of cloud and virtualization technologies, new applications and supporting hardware needed in the data centers is also rising. The result is the need for more power to support all these new applications in the cloud.
When it comes to data center power, managing power capacity, reducing downtime and improving energy efficiency is key. Server Technology is a provider of the highest quality rackmount power distribution and monitoring solutions, manufactured to meet the highest quality standards and 100 percent performance tested for reliability and accuracy.
Behind your favorite website is a data center hard at work. Data centers house computing systems, storage systems, telecoms and many other parts of an enterprise to ensure smooth and quality performance. As networking and communications technologies play an increasingly strategic role for businesses in virtually every industry, keeping up with current technologies and planning for future innovation is essential for IT partners and customers.
Do you know the factors affecting the generator output ratio in data centers? How can you calculate the total power requirement for datacenter, no matter the size or scale? Sizing the electrical service for a data center needs an understanding of amount of the power requirements of the planned IT facilities.
The United Kingdom has just given Riello a nod when it comes to energy efficiency.
With mobile traffic exploding, data center power consumption is going through the roof. Consequently, energy efficiency of power units used in data centers has become very critical for several reasons. Besides saving electricity cost, energy efficient power distribution units (PDUs) can also simplify cooling with room for planning. A well thought out data center power distribution implementation can reduce downtime, which is expensive, and also improve power monitoring, management and control capabilities.
Today, the physical infrastructure layer of the data center is comprised of hundreds of hardware and software vendors including systems and network management software frameworks and the emerging category of asset management/DCIM providers, as well as the active hardware offerings from server, storage, networking and security vendors. Server Technology, a provider of data center power monitoring and management solutions, offers a Solution Partner Program, designed to promote the integration of its hardware and software technology with that of other industry leaders.
Last week on Christmas Eve, according to InformationWeek, Amazon Web Services (AWS) suffered a power outage that left millions of Netflix customers without video service. Besides disrupting services for Netflix viewers from Canada to Brazil, the AWS outage also affected Amazon's own video-streaming service Amazon Prime and Salesforce.com's Heroku cloud platform.
BBH Solutions, a Manhattan-based provider of technology services with a focus on the converged network, unified communications and IP-based Audio Visual solutions, and DAS USA have announced their joint venture trading technology showroom, located at 875 Avenue of the Americas in New York City, is now LEED certified.
Every time a person goes online, there's additional energy use, given the widespread need for data centers and networks. In fact, data centers represent at least 1.5 percent of the available worldwide energy for use.
Every time a person goes online, there's additional energy use, given the widespread need for data centers and networks. In fact, data centers represent at least 1.5 percent of the available worldwide energy for use.
Server Technology provides the highest quality rackmount power distribution and monitoring solutions that help manage power capacity, reduce downtime and improve energy efficiency. Its cabinet power distribution units (CDUs) define the exact location of its products - in the cabinet - as well as describing where its particular power expertise and engineering specialty lies - power management in the cabinet and to your servers. Server Technology offers a range of PDUs, from basic and metered to switched and smart.
BMC Software provides an IT service management portfolio to support business services and applications across distributed, mainframe, virtual and cloud environments, encompassing business service management and cloud management offerings.
Large or small, a data center requires a wide range of building blocks, brought together from a huge list of potential vendor options. Server Technology, a provider of data center power management and monitoring solutions, has been named to CRN's 2013 Data Center 100 list for its intelligent cabinet PDUs. This is the second year the company has been named to the list, as it was also recognized for its intelligent cabinet PDUs for the 2012 list.
Active Power has entered into a partnership with IO to integrate Active Power's PowerHouse and CleanSource UPS product portfolio. IO is changing enterprise data center complexity into a simplified plug-and-play capacity delivery model of quick assembly, lights-out automation, and best-in-class efficiency.
Blogging began as a type of online journal for people to share interests, hobbies and thoughts online. Now, blogging has evolved into major publishing businesses and is used by companies to display thought leadership and expertise. The rise of social media has expanded blogging even further, with Twitter commonly called the "micro blogging" site.
Most people don't take cooling into account when considering energy use in computing, but when it comes to data centers, it becomes a major factor. While air cooling has long been the standard for cooling, liquid cooling is now entering the picture in order to create a more efficient data center.
To facilitate the hybrid use of DC power within data centers and telecommunications central offices, the EMerge Alliance recently unveiled a standard for systems that feed 380V DC power straight to IT equipment in data centers and telecommunications buildings.
Escalating demands for ever-more efficient and responsive services have placed heightened pressures on the data center and the Infrastructure & Operations (I&O) organization. The cloud, virtualization, big data and mobility are all trends that the data center is expected to embrace fully. Data center and I&O leaders are being asked to optimize costs, all while modernizing legacy environments. To face these and other data center challenges, Gartner is hosting its annual Data Center Conference next week, from Dec. 3-6 in Las Vegas, NV.
Server Technology today introduced the Server Technology Power Rewards Program, designed particularly for the company's channel partners that target data center customers. This program, according to the company's director of Global Channel Sales, Mike Johnston, is part of an effort by Server Technology to makes it channel partner program more channel focused.
Thanksgiving marks the start to the holiday season, commencing a crazy time of the year for family visits, holiday parties, gift shopping and exchanging and ringing in a new year. Before we get ahead of ourselves and fast-forward to the holidays, let's take the time to pause and give thanks this Thanksgiving.
Most every company that runs a data center does so with the cost of kilowatt-hours close to mind. Saving money is always important to the long-term health of any company, and in a bad economy, it only takes on more importance than normal. But for Alibris and Pandora, there were some critical moves they could make that would not only reduce their power consumption, but with that reduce their power expenses and improve their bottom line.
Despite the fact that it has been two weeks since Hurrican Sandy hit the east coast, much of New York City's facilities and data centers are still relying on back-up power to keep systems going. As utility companies fall under official scrutiny for improper preparedness, the responsibility of keeping things seamless has fallen to IT professionals and data center managers for uninterruptible functionality.
Server Technology is a provider of data center power solutions that help manage power capacity, reduce downtime and improve energy efficiency. Together with key solutions partners and channel partners, Server Technology provides integrated data center power distribution products, management and solutions for companies around the world.
Increasing powering and cooling demands within the data center have made these the topics of choice for data center and facility managers for several years now. Increased power demands are a result of the need for more compute power and the higher density devices that resulted. Improved uptime, greater efficiency and lower costs are the triple crown of data center optimization. How do you get into the winner's circle? Part of the answer lies in implementing advanced data center power monitoring--that magic combination of the right power distribution units (PDUs), the best real time wire-free power monitoring solution and the most advanced power management software.
Server Technology is a provider of the highest quality rackmount power distribution and monitoring solutions that help manage power capacity, reduce downtime and improve energy efficiency. It serves the biggest companies in the world with the most demanding network environments, which means Server Technology is constantly on top of its game in the data center power industry.
You would think it was spring and Louie Armstrong was singing "What a Wonderful World." The greening of the data center is in full bloom.
Google is often considered a trailblazer in the technology industry, and rightly so. After the company launched its search engine in the late nineties, it began its massive expansion, acquiring some companies and partnering with others, eventually becoming the Internet giant it is today. To support its many services, Google must employ a number of data centers to store the data that is the backbone to its entire business. Of course, this being Google, these aren't your typical data centers.
Superstorm Sandy may be a thing of the past for East Coast, but its effects are still very much present. Internet traffic and websites worldwide have been hit by the effects of Sandy, which has damaged data centers or cut their power, industry sources said Tuesday. Because of power outages, tens of thousands of Internet sites worldwide are unavailable.
Apple plans to build its fourth U.S. data center at Reno Technology Park, a new 2,200-acre business property being developed by the Unique Infrastructure Group and the largest dedicated data center campus in North America with on-site renewable energy generation.
Hitec Power Protection, a designer and manufacturer of rotary UPS (uninterruptable power supply) systems based in the Netherlands, recently launched the follow up to its widely popular second generation UPS product set. The company claims that its third generation of UPS systems is among the most powerful and efficient available, while featuring a modular design.
Server Technology is a provider of quality rackmount power distribution and monitoring solutions that help manage power capacity, reduce downtime and improve energy efficiency. It offers a variety of cabinet power distribution units (PDUs), including basic, metered and smart PDUs. With Server Technology's Smart Power Monitor, you can take any existing cabinet within your facility and retrofit it to provide intelligent power monitoring capabilities. By adding a device like Smart Power Monitor, users allow for a number of different monitoring capabilities, including understanding capacity planning, redundancy and three-phase load balancing.
While zombies have had something of a renaissance in entertainment of late, the idea of "zombies" as they relate to power systems is an idea that may be in vogue, but is more infamous than anything. That's why Server Technology's Sentry Power Manager is taking on so much importance in regard to data center power, and taking care of the zombies that so often make appearances.
Analytics is a comparatively new term to be entering the collective parlance of businesses, but this practice is also rapidly showing itself to be every bit as powerful as it is new. With analytics technology, businesses have the necessary practices and operations to not only gather data, but also analyze that data and make conclusions about how their businesses should respond from there. Server Technology, meanwhile, is working to make analytics even better by adding some new hardware to the mix.
Data centers are looking for ways to increase efficiency and decrease operating costs. Most data centers use power distribution systems in which alternating-current (AC) power from the grid is converted into direct-current (DC) power to charge the batteries, and then converted back to AC for the equipment. The loss of power through multiple AC/DC conversions has been cited as an argument for using DC power distribution.
Last week, Google agreed to buy 48 megawatts of power, all generated via wind turbines, from a local electric utility to power its data center in Oklahoma. This deal represents a significant departure from the previous deal that Google made to get in fully 100 megawatts, as in that case, the deal was made with a private wind farm developer as opposed to the utility itself.
For more than 25 years, Server Technology has been providing the world's biggest companies with trusted power management solutions to improve uptime and energy efficiency while reducing carbon footprint and operating costs. As a leader in the industry in innovative and cutting-edge technology, it's only fitting that the data center power solutions provider can be found at the hottest IT conferences and expos of the year, including Data Center World this week.
Server Technology is a provider of data center power solutions, including the highest quality rackmount power distribution and monitoring solutions that help manage power capacity, reduce downtime and improve energy efficiency. Server Technology provides power management solutions to companies big and small, including the biggest names in servers, search, cloud, wired, wireless, finance and healthcare.
Server Technology's Sentry Power Manager (SPM) is the most affordable and accurate system available to measure, monitor and trend data center power. It provides companies with a central location to monitor and manage multiple Sentry Cabinet Power Distribution Units (CDUs) that provide power, environmental and other information to enterprise data centers and lab environments to prevent or resolve operational problems, and it helps manage today's biggest data center challenges, including improving uptime, increased power costs, higher density cabinets, capacity planning and green initiatives.
Data center energy use can be reduced some 25 percent by using Joyent Tools via big data analytics, the company reports.
Server Technology's SPM Takes the Guesswork out of Data Center Efficiency with Predictive Trending Analysis9/19/2012
In the data center, temperature, power and humidity play a vital role to the success and performance of equipment that keeps the center running. Monitoring and managing these factors ensures stability, efficiency and uptime. But what if you could plan and experiment with changing the levels of these important factors without harming your data center's success? Server Technology does that just - it answers your "What ifs?"
Server Technology is a provider of the highest quality rackmount power distribution and monitoring solutions that help manage power capacity, reduce downtime and improve energy efficiency. For over 28 years, Server Technology has provided the biggest companies in the world with power management solutions.
Data center power and cooling costs are growing concerns for leading technology companies that host dense data centers that run massive numbers of workloads. They are looking for innovative ways to provide cooling and energy savings to data centers.
Server Technology's Latest Sentry Power Manager Offers Predictive Trending Analysis, Redundancy Functionality9/12/2012
In the data center, as power costs are going up and power availability is going down, it's really all about power and cooling. The more power you use, the more cooling you need. What if you could overlay the power usage over the temperature in your data center, see the effects in any particular cabinet, and be able to plan your power requirements?
iTRACS Corporation, a provider of enterprise-class Data Center Infrastructure Management (DCIM) and environment monitoring solutions, has released the latest iTRACS Converged Physical Infrastructure Management (CPIM) v2.6.0.
Recent damage to an electrical busway will take a variety of government services down with it in the city of Seattle, where crews are about to perform repairs. But in order to make those repairs, city officials warned, some services, along with parts of the data center, will have to be shut down for a while.
"My philosophy is that it's not about me, it's really about the customer--what they need, listening to the customer, building relationships so they realize it's not just about the one-time sale, it's really about a relationship with the company that really cares about their interests," explained Jack Vonich, newly appointed director of western U.S. sales for Server Technology.
Many big players in the technology industry are raising the thermostats in their data center, claiming that the equipment can not only handle the increase in temperature but will also save hundreds of thousands of dollars in energy costs throughout the year.
Tropical storm Isaac is on the verge of turning into a hurricane that could flood the coasts of four states, with storm surge and heavy rains on its way to New Orleans. The Federal Emergency Management Agency (FEMA) has been tweeting Isaac safety tips, including turning to social media to update friends and family in the likely event that phone lines become congested. Since a hurricane or bad storm could hit anyone at anytime, here are some steps to ensure your data center can handle the weather and maximize uptime for your facility.
Server Technology, a provider of quality rackmount power distribution and monitoring solutions that help manage power capacity, reduce downtime and improve energy efficiency, offers hundreds of power distribution unit (PDU) products. A PDU is a multiple outlet power strip designed to deliver conditioned power to mission-critical networking, server or telecom equipment.
The Co-operative Banking Group in the United Kingdom is part of The Co-operative Group, the UK's largest consumer co-operative. The bank maintains a data center in Stockport, Manchester. The bank recently decided to ditch its battery powered Uninterruptible Power Supply (UPS) and replace it with a system powered by compressed air.
It's anybody's guess as to how many servers are housed in any large data center, and big names like Amazon and Google never talk about how many are running in their data centers. Facebook is equally tight lipped about this. Server information is privy to only the chosen few and these guys play it real close to their chest.
Regulation often drives innovation, and in the world of backup generators it has perhaps been the only driver for innovation over the past 10 years. The majority of improvements in generator design during this period have been driven by the need to comply with evertightening emission regulations. Unlike most other technology found in the data center, such as cooling approaches, power supply technology and power distribution, diesel backup generators have stayed pretty much the same aside from improvements in fuel efficiency and reduced emissions.
Server Technology, a provider of quality rackmount power distribution and monitoring solutions that help manage power capacity, reduce downtime and improve energy efficiency, offers a variety of PDU products. Its basic PDUs provide reliable power distribution for all of the devices in the equipment cabinet, from 2kW-6kW per cabinet. Its metered PDUs have local LED input current monitoring and allow network engineers to utilize the PDUs' True RMS Power Monitor to precisely measure the current (in amps) that network devices are drawing on the power circuit.
GEANT is the high bandwidth pan-European research and education backbone that interconnects National Research and Education Networks (NRENs) across Europe and provides worldwide connectivity through links with other regional networks. It has helped create a new network that uses a combination of software, renewable energy resources and the GEANT network infrastructure to help create the GreenStar Network (GSN) project, which uses green energy resources to power network infrastructure.
A power distribution unit (PDU) is a form of equipment that is used to manage the allocation and distribution of power to multiple recipients. Rackmount or cabinet PDUs control and distribute power to servers and other equipment in the rack in the data center. Using this type of device helps to ensure that all essential equipment receives a sufficient supply of power even if the main power source is temporarily not available.
The Uptime Institute, a provider of education, publications, consulting, certifications, conferences and seminars, independent research and thought leadership for the enterprise data center industry and professionals, conducted its second annual data center industry survey, collecting data on Digital Infrastructure deployment trends, procurement plans, measurement and standards practices and other topics that impact the mission-critical data center industry. The paper primarily focuses on the 1,100 owners and operators from around the world.
A Power Distribution Unit (PDU) is a multiple outlet power strip designed to deliver conditioned power to mission-critical networking, server or telecom equipment. In a networking environment, devices need to be powered continuously, either from a whole site generator or rack-mounted UPS power source, and since many networking devices in use today are fitted with dual redundant power inputs, the total plug count can approach 80 or more-with many requiring two power sources to further mitigate the risk of power failure. PDUs are commonly built for permanent placement inside rack enclosures and generally functions as the entry point for power into a rack.
Power Distribution, Inc. (PDI), a Smiths Interconnect business and provider of mission-critical power distribution equipment for data centers, alternative energy, industrial and commercial power markets, announced that it has expanded power distribution sales force.
As data centers continue to evolve, with trends such as virtualization emerging, so does the information on them. Surveys on the data center industry are becoming more detailed and more frequent. A recent Sever Technology blog explores the trend and discusses two recent research surveys by Datacenter Dynamics and the Uptime Institute.
Apple has plans to build two data centers on its Maiden site, where Apple is aiming to demonstrate its commitment to reducing the environmental impact of its facilities through energy-efficient, green building design. The facility has earned the coveted LEED Platinum certification from the U.S. Green Building Council.
Knowing the Differences Between Available Energy, Usable Energy and Stranded Energy in Your Data Center7/20/2012
Data center power management solutions helps data centers meets demands on equipment, performance and reliability. For more than 28 years, Server Technology has provided the biggest companies in the world with power management solutions. It offers solutions that give IT and infrastructure professionals the control to make accurate capacity planning decisions, reduce risks and meet energy efficiency goals.
Greenpeace International, an independent campaigning organization that acts to change attitudes and behavior and protect and converse the environment, has given continued criticism to Apple over its clean energy policies, which Greenpeace considers "mostly talk and not enough walk." Greenpeace is criticizing Apple for its lack of energy transparency in its data centers, the huge severs farms that power its iCloud and other online services like iTunes.
DatacenterDynamics Converged Conference and Expo Series pulls together the people, processes and technology necessary to execute a world class data center strategy under one roof. Server Technology, a provider of quality rack mount power distribution and monitoring solutions that help manage power capacity, reduce downtime and improve energy efficiency, will be attending DCD in San Francisco next week.
One thing is certain when it comes to green data center power: phase load balancing, power distribution and stranded power have much to do with each other. As data centers become bigger and more companies deploy data centers of their own, the old way of connecting to data center power is as antiquated as a rotary phone.
With heat waves and tornado warnings, this summer's weather has been pretty rocky for the East Coast. Even for Amazon, the weather hasn't been nice to its data centers. Less than two weeks after announcing a cable fault in a power distribution system of its electricity provider, Amazon Web Services (AWS) in the U.S.-East -1 region suffered another outage last week.
Sentry Power Manager (SPM) is the most affordable and accurate system available to measure, monitor and trend data center power. Server Technology, a provider of rack mount power distribution and monitoring solutions that help manage power capacity, reduce downtime and improve energy efficiency, is now offering SPM for over 50 percent off.
Bloom Energy, provider of on-site power generation systems, announced eBay will use Bloom Energy's Bloom Box for the powering the next phase of its flagship data center. This follows the announcement that Bloom Energy will also supply its boxes for an Apple data center project.
He has not even completed his first month in office, but Server Technology's Vice President of International Sales Marc Marazzi is already making his name known at the Reno, Nev.-based data center power distribution company -even though he's based overseas in the UK.
Data centers are far more complex and difficult to manage than ever before. Data Center Infrastructure Management (DCIM) is the integration of information technology and facility management disciplines to centralize monitoring, management and intelligent capacity planning of a data center's critical systems.
Increasingly, the lives of Americans--and indeed, the world--run on data. Facebook posts, tweets, orders placed with online shopping sites...all of these are driven by data. In a world where big data is every bit a marketing method as it is an objective assessment of just how much data is flying around out there, it's good news for one sector: data centers. But hot on the heels of this development is the idea that the power grid may not be able to match the demand of the growing number, and power, of data centers.
Rack mount power distribution and monitoring solutions provider Server Technology has made tremendous improvements, both in hardware and software, to its power distribution units (PDUs), which in-turn is enabling data center managers to improve energy efficiency and reduce downtime. In fact, recent advancements in the PDUs is facilitating auto configuration for quick delivery of solutions to give IT and infrastructure professionals the control to make accurate capacity planning decisions, reduce risks and meet energy efficiency goals.
The instability and the uncertainty of the Euro, despite being an ocean removed, are affecting the entire world economy, and data centers are no exception. In fact, data center power issues could be a challenge with the uncertain economic future. The International Data Corporation's (IDC) take on the server sales for Europe, Middle East and Africa (EMEA) tells us that sales activity in Europe is minimal, given the instability of the economy there.
Hundreds upon hundreds of company representatives might be flocking to Cisco Live! this week to attend educational and training sessions and to showcase their cutting-edge solutions, but for Server Technology the show has extra meaning as the company tailors its data center power solutions around key Cisco offerings.
Perhaps it's because of all the greenery outside or the fact that it is now "cool" to go green in all walks of life, but companies all over the data center space are looking for the latest ways to go green and bring data center efficiencies to companies. And with the economy still reeling and data center power consumption costs becoming exorbitant, now is as good a time than ever to go green in the data center.
When it comes to the game of staying one step ahead of the competition, Server Technology knows a thing or two about how the race works and, accordingly, last week the company announced that all of its intelligent rack mount power distribution units (PDUs) are now Cisco EnergyWiseTM certified and interoperable with Cisco's EnergyWise client technology.
The drain on data center power is becoming a key priority for IT administrators and data center managers concerned with the impact on their budget. This trend is driving these professionals to consider new innovations for system-level control and cooling systems to optimize power usage. A recent DatacenterDynamics report highlights a release from Cummins Power Generation, which includes new control at the system-level for the parallel operation of multiple sets of generators.
While some companies might be getting ready to enjoy Summer Fridays and reduced workloads, over in Reno, Nev., data center power distribution company Server Technology is charging forward at full steam, evidenced by the company's two new product releases last week. Touted as having more outlets in a smaller form factor, the two new products illustrate Server Technology's continued commitment to maintaining a competitive edge while simultaneously addressing market needs.
While many families and individuals might be gearing up to travel overseas this summer - for anticipated family vacations, summer abroad programs and backpacking trips - Server Technology will head to Europe for an entirely different reason: to lead an IT infrastructure energy efficiency workshop series entitled "Understanding DCIM: When is your Data Centre ready for DCIM."
Apple has been ahead of the game for many years due to a keen ability to recognize trends and expand upon them with innovative solutions. The company's late founder and his team created products that changed the way people listen to music and interact with personal computers and our expectations of what a phone should offer. Believe it or not, Apple's innovations even carried over to data center power.
It's always nice to get a friendly pat on the back from a partner you frequently do business with, and for Mirapath, Inc. and Midwest Computer Accessories, that pat came from Server Technology as the two companies were dubbed Server Technology's "Reseller of the Year" partners. The award honors the companies for their sale of Server Technology data center power distribution solutions over the past year.
Large-scale data centers and the green movement were once strange bedfellows as data drove the company assets. Not anymore; the "GreenHadoop" is changing that old perception and energy conservation-focused consumers are demanding change in the consumption and management of data center power. According to this Gigamon piece, the Hadoop is no stranger to big data, especially recently as the focus on energy consumption in data centers is narrowing. Hadoop is essentially software named after a toy elephant that gives applications the ability to communicate with thousands of computers as well as mountains of data.
When it comes to data center management, what was once lumped under the umbrella of data center monitoring has now become one of the largest standalone categories today - data center power. Because let's face it; every data center provider out there is pounding the pavement to find the best ways to curb data center power consumption.
Power Distribution, Inc., made tech headlines last month when it brought its power distribution portfolio to India's complex data centers and it's doing it again this month with a new five-year agreement with Mardix. According to a DatacenterDynamics report, Power Distribution has been a data center power player since 1978. The company brings innovative data center power quality solutions to an ever-changing industry.
When you attend a trade show, you might not think twice about the fact that a comprehensive network is behind the scenes supporting all the voice, video and data shared on the expo floor; because, let's face it, you are probably too busy spreading the word about your offerings, closing the deal and garnering interest about your company.
The demand for data and information is on an aggressive growth path. Our consistently increasing use of the Internet, social media platforms and everything else digital is driving the demand for data center power. This consumption is drawing attention to the greening of IT. This Triple Pundit story dove into the ins and outs of data center power in this generation of green initiatives. Data center power consumption is a major operating cost for data centers and usage is rapidly growing. This growth is fueled in large part by powerful trends, including the growth of the smart grid, cloud computing and the proliferation of smart devices.
Server Technology is not losing any steam - even amidst these April showers - as the data center power distribution company is continuing to sport that premature summer glow and spread the word about its offerings.
When it comes to approaches that can bring efficiencies and cost savings to data center operations, no attempt is too outlandish or too futile, as data center managers are facing enormous pressures from higher ups to find cheaper, alternative routes to data center services. And perhaps that sentiment is no greater than when it comes to data center power, as consumption is at an all time high and costs are exorbitant.
Coming to a city near you: "A Morning with DCIM Experts: What Makes Sense for Your Data Center?"
Data center power consumption is an issue that will not go away as companies put together energy budgets in place, yet still capture, consume and management increasing amounts of data. Data centers are getting bigger and the pressures to reduce the carbon footprint become even greater.
Summer time is almost here and you know what that means -new sandals, tote bags, bathing suits and wraps to ring in the season. And for Server Technology, the onset of summer has served as a catalyst for the company to embark on a mini makeover as this month the company unveiled its newly designed website - a site that company officials say reflects the modern, world-class nature of the data center power distribution company.
There's a cool new group at Server Technology, a leading provider of data center power distribution products, that is garnering a lot of interest from employees - and it's not just those engineers who are busily concocting the next great PDU. In fact, the new group that everyone is clamoring to be a part of is the "Server Tech Blog Squad," a group of individuals who are spearheading the company's new blog efforts.
The explosion in data creation, consumption and archiving is driving an increased demand for data center capabilities. Likewise, organizations maintaining those data centers are struggling with the substantial growth in data center power consumption costs. This trend has sparked another as these companies search for ways to reduce consumption and keep power costs at a manageable level.
When data center power distribution company Server Technology unveiled its new firmware upgrade Version 7.0 this week, there was one overarching message it hoped to spread to its customers and prospective customers - this is certainly the company's biggest, and perhaps most exciting, firmware to date.
Server Technology, a provider of data center distribution units, has certainly been making a name for itself as of late - from the unveiling of its Sentry Power System to the announcing of its new Server Tech Solutions Partner Program - and the company is not done with seeing its name in the spotlight.
When it comes to rack-level power distribution units (PDU), a data center manager doesn't buy one PDU at a time any more - he or she purchases hundreds or thousands which can make PDU management a fairly cumbersome task.
Tech industry insiders have more fuel for speculation about data center power consumption issues. The fuel comes in the form of the U.S. National Security Agency's $2 billion proposed data center that's being built in Utah - a data center that will exceed an exaflop storage capability. According to this DatacenterDynamics report, the data center power consumption at the site is said to be about 65 megawatts for the servers alone. With about 100,000 square feet of server area and up to 900,000 square feet for administrative offices and technical support, it's easy to see how the data center power needs could be so high.
Everything is in full bloom with the start of spring today - from the flowers to the grass to new life. Embracing the season of new life, and perhaps new relationships, data center power distribution provider Server Technology has announced its new Server Tech Solutions Partner Program, designed to bring together complementary data center infrastructure management vendors.
2012 has been nothing short of exciting for Server Technology - a provider of data center power distribution units - as the company has been brimming with news from the unveiling of its Sentry Power System to announcing that the US Department of Defense (DOD) Joint Interoperability Test Command (JITC) has tapped it to provide data center power distribution units (PDUs) and power monitoring and management software.
Server Technology, Inc. and Chatsworth Products, Inc. Settle Patent Dispute Involving Technology Used in PDUs3/14/2012
Server Technology, Inc. and Chatsworth Products, Inc. have settled a lawsuit brought by Server Technology against Chatsworth Products relating to the alleged infringement of a number of Server Technology patents covering technology used in intelligent power distribution units.
DataGryd, a newcomer to the wholesale data center market, has opened a Manhattan data center -know as the Western Union Building - and has touted it for being ahead of the curve when it comes to managing data center power consumption and promoting energy efficiencies. The facility boasts several bragging rights including the fact that it's known as one of the most connected data centers in the world with more than 100 carriers present and that its four floors of space are equipped with some of the most innovative energy technologies on the market, according to a DatacenterDynamics report.
As the population of power distribution units (PDU) continues to burgeon exponentially - leaving managers with the mammoth task of managing hundreds or even several thousands of PDUS -- many companies are remaining hush-hush with regards to how they are going to quell managers' concerns over PDUs, according to Server Technology.
Today, Server Technology welcomed to the company John Fauteux, who will serve as vice president of worldwide sales. Having formerly reigned as vice president of global sales for Avocent-Emerson Network Power, Fauteux brings over 15 years of data center infrastructure sales and management experience to his new role at Server Technology, overseeing all US, EMEA, APAC and channel sales.
Despite Apple's plans to use greener forms of data center power, there are still critics out there saying the need for power outweighs the level of effort being made to find the energy from renewable sources. According to a recent DatacenterDynamics report, Apple's data center plans to construct a 500,000 square-foot data center in North Carolina created some headlines when the company earned LEED Platinum certification from the U.S Green Building Council.
Data centers need an extreme amount of power to operate efficiently, and the data centers of tomorrow are expected to require so much power that the Department of Energy is under pressure to try and figure out how to accommodate that need. Data center power needs are forcing people in the industry to think outside the box, according to a recent DatacenterDynamics report. Apple recently embarked on a massive solar array project that is said to the biggest of its kind for a non-utility purpose. And they're not doing it in Arizona; they're embarking on this challenge on 170-plus acres of property in North Carolina.
If you want to know just how important Server Technology's Quality Power Architecture (QPA) technology is - aside from the fact that it's the foundation that enables Server Technology's Sentry CDU solutions to support the quality, breadth and flexibility of its rackmount PDUs - then consider the following.
The ability to produce super computers that can make astounding numbers of operations in milliseconds is increasing every year. New facilities that will house data centers are breaking ground. Some of these new facilities are over 100,000 square feet in size and cost more than $100 million to build and furnish, not to mention the data center power consumed.
Server Technology Gets Ready to Talk Data Center Power Distribution Units with International Markets2/22/2012
One company that is excited about heading to Europe in a few days to learn even more about data center needs overseas is Server Technology, a provider of data center power distribution units that is gearing up to attend Data Centre World in Olympia, London. Data Centre World, taking place from Feb. 29 to March 1, is the UK's largest dedicated data center event that is for both corporate data center users/operators and third-party hosting companies.
The ABB Decathlon Data Center Enterprise Management (DCEM) suite is about to get a boost from ABB. The company announced its plans to embed nlyte Software's Data Center Infrastructure Management (DCIM) suite. According to a recent DatacenterDynamics report, Decathlon products are used to manage data center power consumption across multiple sites. The addition of the nlyte suite will extend capacity planning, as well as business process automation.
The trade show season is charging forward at full speed and for one company there is no better time than now to be hitting the road, as the company has a plethora of good news to share with the industry.
US DOD Joint Interoperability Test Command Taps Data Center Power Distribution Company Server Technology2/9/2012
Securing a new customer is always a celebratory feat, but when that customer is the US Department of Defense, the delight is perhaps even greater.
South Africa's Engineering News Online reports that telecommunications company MTN Business has launched its upgraded Gallo Manor data center, which recently was extended and improved. According to Engineering News Online reporter Henry Lazenby, "R80-million systems upgrade and expansion project is one of the largest 'live' upgrades undertaken in the southern hemisphere." As per the report, the Gallo Manor data center is a key cornerstone of MTN Business, and its hosting infrastructure was amongst the first for the South African market when it was initially launched more than a decade ago.
Server Technology is packing its bags and crossing the Atlantic Ocean this week as it heads to London to attend the annual Cisco Live! London conference, a four-day networking and education event designed to foster technical education and innovation.
Maybe alternating current (AC) generators have been used more because they are of simpler construction than direct current (DC) generators, but whatever the rationale may be DC is making a comeback. In data centers, at least.
Server Technology, a provider of rack mount power distribution units (PDUs) and data center power monitoring solutions, has been named to CRN's 2012 Data Center 100 list for its intelligent cabinet PDUs. According to company officials, Server Technology's intelligent cabinet PDUs are known for being the "standard-bearer of the industry with unmatched quality, reliability and performance." The company holds the largest number of patents in that industry
When GoGrid's cloud computing technology began taking off in 2009, the company quickly realized it had a problem on its hands - it needed to have a better understanding of its rack level power and power management. Its quest quickly led the cloud infrastructure-as-a-service (IaaS) pioneer to Server Technology, a provider of data center power distribution solutions.
In the data center today, we're often focused on virtualization, cloud-based technologies, applications and switches, ignoring the consumption of data center power. However, this oversight can lead to critical problems and costly effects on the environment overall. A recent Tech Target report highlighted the importance of monitoring data center power consumption, offering strategies for the more efficient management of this power over time. The most important point is to create an environment that is conscious of power consumption. Make monitoring a priority; after all, you can't manage what you don't monitor.
Data center power has become a highly visible topic of discussion across the industry. Power is being considered by many as a truly mission-critical resource rather than a common facility service. Today's data centers are becoming higher density and consuming levels of power like never seen before. Whereas a rack used to consume a few kilowatts, we are now seeing five to ten TIMES that amount of power per rack routinely. What that means is that the choices for power delivery must be made much more carefully than ever before, looking for vendors that have "done their homework."
In 2011, we saw a lot of trends in the data center space toward improving energy efficiency -the call for greater attention on rising data center power consumption costs, the rise of the "green" data center manager, and the increased desire for data center monitoring tool sets. But there was one other trend that emerged that does not appear to be waning any time soon - taller racks in the data center.
According to industry journal DatacenterDynamics, renovations are now complete for European data center operator LCL Belgium's data center in Erembodegem, Aalst, Belgium, which was purchased last month. The renovations saw the installation of new cooling technology, which "allows centrally produced cooling water to be divided across the data center, taking it as close to possible to the servers," according to the journal.
Server Technology, a provider of data center power distribution units (PDUs), has formed a pact with Kannegieter Electronica, one of the Netherlands' premier suppliers of advanced IT infrastructure solutions, to deliver data center power solutions in the Benelux region. Under the terms of the partnership, the companies will bring highly intelligent rack and cabinet based power distribution to new and existing data center operators throughout Belgium, the Netherlands and Luxembourg.
As 2011 came to a close, the White House had a couple of goals it was adamant about attacking -increase employment opportunities, improve whistleblower laws, track all of U.S. financial assistance to foreign governments and close 800 data centers by the end of 2015. With regards to the latter goal, the White House is ahead of schedule, according to officials.
As we get ready to say goodbye to 2011 and usher in 2012, naturally we will take a stroll down memory lane and remember all the choice phrases for the year such as "The Royal Wedding," "Occupy Wall Street," "Bi-Winning" and, of course, "Kim Kardashian."
What are the best ways to tackle rising data center power consumption costs and data center efficiencies? Digital Realty Trust (DRT), a provider of data center solutions and consultation, might have the answer. Recently, DRT announced that it has become an official member of the Open Compute Foundation, a foundation that encourages companies to share knowledge about data center power and efficiency. DRT officials said the company will use its standing to "release its secrets" on power and cooling at its 98 properties around the world, according to a recent DatacenterDynamics story.
It appears Facebook is taking a line from the coveted Christmas carol "Let there be peace on Earth," as after close to two years of campaigning, Facebook has finally agreed to work with Greenpeace to make Facebook data center activities greener, with an emphasis on renewable energy. "From today, Facebook has a siting policy that states a preference for access to clean, renewable energy supply for its future data centers," Greenpeace said on Dec. 15. "Coal power is still a feature of Facebook for now, but as they say in the IT sector - it's been deprecated."
Since 2005, the world of IT has been under pressure like never before. The traditional role of the IT organization has been to provide a suitable level of services with little if any scrutiny on the costs to do so. It has been quite easy for the annual IT expense line item to exist in corporate budgets year after year as a solitary figure.
It's a question that has been dominating the news for months now and has become a hot-button topic for data center managers - how can you successfully monitor your data center and increase efficiencies? According to many industry experts, one of the chief places to start is by taking a look at your data center power - and they don't just mean looking at you total room power consumption.
The push for DC power was taking hold several years ago when technology heavyweights Intel, Hewlett-Packard and Sun Microsystems were giving it more attention as an alternative to standard data center power. Detractors dismissed DC power initiatives, however, viewing it as mere media hype. According to this Data Center Knowledge piece, in the time between then and now, the hype outmatched the projected growth of data power center DC usage. A study by Lawrence Berkely National Labs suggested that data power center usage could drop as much as 20 percent by utilizing DC power distribution. Despite those potential savings, the adoption of DC power never quite took off as expected
The name of the game in the data center industry is power efficiency. To support this trend, Piller plans to install the first Isolated Parallel Bus (IP-Bus) power system in Asia Pacific. This implementation supports NEXTDC's expansion of its M1 facility and optimizing efficiency in data center power consumption. This story was a key focus in this DatacenterDynamics report. NEXTDC publicized its plans to expand the facility in July, outlining a strategy that includes upgrading its mechanical and electrical infrastructure. This new data center power implementation will enable NEXTDC to support 2,000 watts per sq m of IT load across 3,000 sq m of data center space. The total supported load is 6MW.
2011 certainly marked a high note for data center power distribution company Server Technology, particularly as the company introduced almost 300 new products into the rack mount power distribution unit space, bringing its overall offering to over 2,000 products.
The concept of "Going Green" has gained much traction in advertising and marketing materials over the last several years. And, while the idea of being kinder to the environment is important, companies today are also searching for more sustainable approaches to data center power consumption. Efficiency is the name of the game as these companies want lower cost and better value.
Much as individuals are trying to find ways to cut back on heat and air conditioning as costs surge (more blankets in the winter and ceiling fans in the summer), companies everywhere are trying to figure out how to reduce the amount of data center power consumption. And, according to recent reports, they might be on to something.
It's a problem currently plaguing the industry and it is showing no sign of slowing down - data center power consumption costs are increasing exponentially.
Server Technology has had a lot to be grateful for in 2011 - from releasing 289 data center power distribution products this year to perfecting the latest version of its flagship offering Sentry Power Manager. This week, however, the company is also thankful that it's been able to get its face out all over the globe through the many trade shows it has attended, and that trend is by no means slowing down.
The market today is data hungry; whether referring to individual users or companies, we want rich data to improve our interactions, beef up marketing and give companies a significant competitive edge. With this growing demand for data, there is increased use of data center power driving energy costs. Now, one company is focused on increasing capacity to keep up with demand.
Those looking to "navigate the technology landscape in one day" and get brought up to speed on the technology trends shaping IT will get that chance to do so at the IT Roadmap 2011 in San Jose, Calif., a one-day event that informs participants about what's trending in IT.
The cost of data center power continues to increase as the global consumption of data and the associated management is not likely to diminish. How can progressive companies embrace the opportunities this data presents without breaking their budgets to support the drain on data?
From the DCA Roadshow, to Interop New York City to the 2011 BICSI Fall Conference, data center power distribution company Server Technology has certainly had a busy few months when it comes to trade shows. And this week, Server Technology is gearing up to head to the unofficial "Capitol of New England," for the Blade Systems Insight Summit.
Let the good times keep on coming for Server Technology.
Facebook is using a lot of data center power - so much that the social networking giant has to move its computing infrastructure closer to the Arctic Circle just to keep it cool. The company is currently setting up a large data center in Lulea Northern Sweden, scheduled to open in 2012. According to a recent DatacenterDynamics piece, Lulea - located on the northern coast of Sweden in Norrbotten County - already has a strong IT presence. A number of cabling and mobile phone companies have already established a presence there and more than 2,000 employees in the tech industry situated there.
Last week, data center power distribution company Server Technology was busy visiting the United States' capitol and spreading the word about how to increase data center efficiency.
Data Center Power Distribution Company Server Technology Spreads the Word about its NEBS Certification10/26/2011
In addition to boasting a comprehensive solution for data center power management, guaranteeing 100 percent product performance testing and offering custom cabinet power distribution units (CDUs), data center power distribution company Server Technology wants to spread the word that its products are also Network Equipment Building System (NEBS) certified.
TechNavio, which provides data center market research, has published a report on the Global Data Center Infrastructure Management Software Market 2010-2014 that discusses significant trends in the market for the large enterprises, SMEs, and government sectors.
Data Center Power Distribution Company Server Technology Powers World's Deepest Cabled Ocean Observatory10/20/2011
When the University of Hawaii School of Ocean and Earth Science and Technology (SOEST) needed a way to power the world's deepest cabled ocean observatory, it knew it needed a little help. And, when it decided to re-task an old AT&T voice cable to connect an underwater observatory so that the SOEST people could continuously monitor a spot in the ocean called Station Aloha (22°15' North, 158° W), SOEST decided to enlist the help of Server Technology.
Testing the consumption of data center power is a key focus of any organization seeking to reduce its energy usage and take a more "green" approach to internal processes. Fujitsu Laboratories says it is now able to instantly test fluctuations in power consumption through an entire data center, while also claiming to be the first company to do so.
As consumers, we want more content, more information available and continuous on demand support. In the commercial sector, companies want to capture business intelligence, deliver demanded information and services and manage a mounting volume of data. As a result, the amount of data center power that is being consumed is rapidly growing.
In addition to exhibiting, networking and spreading the word about its 220 products that were released this year, Server Technology had yet other very important task to accomplish at Interop 2011 in New York City last week - powering the NOC.
In just a few weeks, Server Technology - a data center power distribution company - is hitting the road once again and heading toward Washington D.C. for an event called "DCA Roadshow," sponsored by the Data Center Alliance, of which Server Technology is a member.
Power Distribution, Inc. (PDI), a provider of data center power management and alternative energy solutions, has signed PeakColo as its newest customer for the recently launched PowerMap solution.
Data center power monitoring company Server Technology is adding another accomplishment to its resume; the company has unveiled the industry's first seamless system for data center power management, with the release of SPM v5.0 combined with the latest version 6.1 update to the intelligent cabinet (CDU) family of power distribution units (PDU.)
Now may be the most appropriate time to figure out a way to handle the increased need for data center power. As reported in the 2011 Data Center Industry Census, data centers worldwide are expected to consume 19 percent more energy in the upcoming 12 months than they have in the past year, according to a recent DatacenterDynamics piece.
Just a few months ago, data center power monitoring company Server Technology made a name for itself at Interop Las Vegas when the company powered the InteropNet. And, this time next week, Server Technology will again make its name heard when it attends Interop New York City for a second stab at the trade show.
Data center power monitoring company Server Technology is adding another accomplishment to its resume as the company has unveiled new firmware 6.1, a release that is unlike anything currently out there, according to company officials.
An agreement has been struck between Power Assure, a data center infrastructure management vendor, and In-Q-Tel (IQT), to target 17 U.S. Intelligence Community member agencies. These members include Central Intelligence agency, Federal Bureau of Investigations, Department of Homeland Security and others.
Data center power monitoring company Server Technology is trotting all over the U.S. this month and this week the company is gearing up to head to the 2011 BICSI Fall Conference, taking place Sept. 18-22 in Las Vegas, Nev.
As the quest for reducing data center power consumption continues, data center managers worldwide are looking for alternative ways to power the data center as well as technologies that can help monitor and track data center power.
Businesses today are thriving on data. They capture it, store it, analyze it and turn it into business intelligence. This data can be anything from reports to phone calls, customer records to video content, all stored within the confines of the data center. For the data center manager, this means more hardware and more strain on data center power.
From attending Burning Man to Datacenter Dynamics Washington D.C. to Cisco Live, data center power monitoring company Server Technology has kept itself quite busy this summer. And, in just a few days, Server Technology will be gearing up for yet another trade show, AFCOM Data Center World. Taking place from Sept. 11-14 in Orland, Fla., AFCOM Data Center World is an educational conference for data center professionals. Server Technology, a company that for the past 25 years has been providing some of the biggest companies in the world with power management solutions, will join some of the leading data center professionals in the world at the event.
Server Technology has some exciting news to share with the industry this week; its latest intelligent CDU has capacity enough to easily power up to 25 domestic homes in the United States. Recently, Server Technology - a data center power monitoring technology provider - unveiled its new 415V 60A product with 43.2kW (34.5kW derated) of power. The product is being touted as the highest capacity CDU Server Technology has ever built, as it takes Server Technology to a higher level of power distribution.
In just a few days Black Rock City will become the third largest city in Nevada for one week as tens of thousands of participants flock to Nevada's 400-square mile Black Rock Desert to create Black Rock City - a fleeting city dedicated to art, self-expression, and self-reliance.
Consumers rarely like to receive notice that they will have to pay more for a necessary service or commodity. Companies, even though they have larger budgets, often feel the same. When it comes to electricity rates, users throughout the country object to rate increases, even if it means an investment in more efficient operations.
Even after releasing a total of 220 new products this year and, most recently, unveiling the Sentry Power Manager 5.0, data center power monitoring company Server Technology is showing no signs of slowing down. Today, the company unveiled the Sentry Power Manager (SPM) Management Pack for the Microsoft System Center Operations Manager 2007 R2.
The globally renowned provider of cabinet power distribution unit (CDU) and data center power measurement and monitoring solutions Server Technology announced a significant expansion in its product line with the introduction of 34 new products.
For the past few years, data center power monitoring company Server Technology has been attending DataCenter Dynamics Washington D.C., an event that provides an opportunity to come to grips with the latest in mission-critical infrastructure and networks with professionals from across the sector. This year is no exception.
It appears that one of the biggest concerns about data center power consumption can be put to rest. In 2007, the Environmental Protection agency predicted that the amount of electricity consumed by data centers would double between 2005 and 2010, based upon the rate of new data center construction. Even though powerhouses like Google, Amazon and Facebook participated in the digital revolution and constructed new data centers, electricity growth for data center use over the five-year period was 36 percent, as opposed to 100 percent, according to a report written in InformationWeek.
When Advent Software - a leading provider of mission-critical applications designed to meet the demands of investment management operations - approached Server Technology, it was looking for a little help with monitoring its data center power after hours.
In the constant quest to find ways to reduce data center power consumption, AT&T has teamed with Silicon Valley-based Bloom Energy to install 7.5MW of Bloom's fuel cells across 11 AT&T sites in California, including some of its data centers.
Data center power monitoring leader Server Technology has had a lot to share with the world recently - with its release of the Sentry Power Manager 5.0, its ability to create custom PDUs and brackets and its DCIM partnerships - but this week the company is spreading the word about its "revolutionary" new product, POPS Smart CSG-24VD/VY 50/60A 12xC13 & 12xC19 with PIPS.
Standard & Poor's data center is greening and it's largely due to the fact that the company - in an effort to reduce data center power consumption - will be using power generated by a "massive solar array being built at the New Jersey site owned by S&P's parent company McGraw-Hill," according to Data Center Dynamics piece.
PDUs Direct, a global master distributor for data center and IT cabinet power distribution units (PDUs) from Server Technology, announced it has entered into a partnership CSC and Synnex, to make the buying process quicker and easier for customers.
The consumption of power within the data center is of primary concern for IT managers and business owners alike as data capture and storage is increasing at astounding rates, putting increased pressure on servers and cooling systems. This increased power consumption is straining budgets and forcing IT departments to take a closer look at their use of power to determine where efficiency gains can be realized.
Once upon a time, CEOs and CIOs didn't care about data center power or power consumption. In fact, the data center was never even mentioned in the board room unless it was something identified by the CEO as something the company needed.
Server Technology is spreading the word that its latest version of its flagship offering, Sentry Power Manager (SPM), does not just boast a flashy new color and few upgrades. Rather, the SPM 5.0 is a fundamental design change within the product itself.
An article in the industry journal Datacenter Dynamics recently discussed data center infrastructure management provider iTRACS's new strategy for its Converged Physical Infrastructure Management software suite and how that applies to optimizing data center power use. Company officials focused on their new PowerEye methodology, calling it a "best-practices strategy" for reducing energy consumption - both for IT and facilities infrastructure. It gives users a visualization of both IT and core infrastructure assets, identifies energy-saving opportunities and creates a plan of action to pursue them.
In just a few days, data center power monitoring company Server Technology will join hundreds of IT professionals at Cisco Live in Las Vegas, an event that boasts over 200 hands-on demonstrations, dozens of educational lectures and hundreds of product experts who are ready to share their insights.
LogicMonitor, a provider of SaaS-based data center monitoring, and Loggly, a cloud-based log management company, announced a partnership between their respective companies for monitoring applications and infrastructure. Their partnership is expected to benefit system administrators, app developers, and management from the most complete picture available of operations - covering performance, availability and log management - in a fraction of the setup time, and with no infrastructure to own or maintain.
Server Technology, a leading provider of data center power monitoring technologies, announced an important update to their Sentry Power Manager (SPM) solution. SPM, according to company officials, offers an affordable solution to measure, monitor and trend data center power at the rack or device level within a data center. The SPM solution provides the critical power information from IT equipment that data center management needs to make informed decisions about power and energy use.
Server Technology has long made good on a variety of promises - such as offering 100 percent product performance testing and custom cabinet power distribution units (CDUs). But, the data center power monitoring leader wants everyone to know that it takes its ability to develop custom solutions even further: the company can make its products fit into any manufacturer's cabinet, no matter the direction or challenge from the CDU end user.
Throughout the data center space, there is an intense focus on the consumption of data center power. The driving force behind this intensified focus is the fact that companies today are generating and storing more data than they ever have in the past. This puts more pressure on the data center to house the necessary equipment, yet still keep data center power in check. Achieving the right balance can be a challenge.
Server Technology has added another member to its data center power monitoring technology family - the Smart POPS (Per Outlet Power Sensing) CDU product family.
While Server Technology has distinguished itself in the marketplace with its 1,700 products, data center power monitoring capabilities and 100 percent product performance testing, the company has been able to make an even bigger splash in the marketplace because of its ability to offer custom PDUs.
With the rising cost of data center power on everyone's minds, a consortium of Indian companies has formed to help promote "going green" within the data center through the measurement of data center power consumption.
Data center power and environmental monitoring company Server Technology has an important question that it wants to answer for its customers: "Why do you need a DCIM solution?"
With the consistently increasing amount of data produced, consumed and stored by companies throughout the world, there is also an increase in the amount of data center power that must be used to manage the capacity. In fact, data centers today can consume as much as 87600 MWHr of energy, or more. As a result of this demand on the grid, power companies and data center managers needed to make a change.
At the recent Interop Vegas 2011 show, TMC's CEO Rich Tehrani, had a chance to interview Server Technology's Calvin Nicholson, director of new technologies for Server Technology. Server Technology is a leader in data center power monitoring solutions. The company's expertise is keeping things running smoothly, and Nicholson spoke to some of the most common problems he sees, caused by people plugging in something they shouldn't, or exceeding a rated workload capacity.
Avago Technologies, a supplier of analog interface components for communications, industrial and consumer applications, has announced a series of high-power switch low-noise amplifier (LNA) modules.
The data center is definitely one of the key places within the organization that uses a lot of power. And it cannot be helped; the power is necessary to run the servers, keep the room heated or cooled, and maintain air flow through your equipment so as to avoid overheating. While organizations today are creating, capturing and storing more data, that is putting even more pressure on the data center. The good news is that there are ways to absorb that pressure without increasing the consumption of data center power.
Data center power monitoring company Server Technology makes all its customers a promise, "We'll let you know when things go wrong."
Tuenti, a Spanish language social networking site that launched in 2008, didn't realize how quickly it had taken off with its subscriber base until it noticed that it was experiencing power distribution problems that were resulting in frequent downtime from the power strips.
When a major university in New York constructed a new data center that is being referred to as one of the "greenest" data centers ever created, it still had a couple of challenges that needed to be sorted out.
In corporate America today, there is an evident change in the atmosphere as compared with pre-recession times. Even for those companies that have been able to keep revenue flowing and are enjoying the recovery, there is a tighter hold on budgets, and spending has yet to reach former levels. This is especially true in the data center as managers in this space have had to justify and reduce their overall IT spending.
2011 may already be almost halfway over, but Server Technology, a data center power monitoring company, still has a few tricks up its sleeve.
n airflow optimization project has been completed across 12 U.S. data centers by global network and IT services provider Verizon. With a focus on reducing data center power consumption, this move is expected to produce annual energy savings of 18.8m kWh. To complete this project, Verizon contracted Polargy, a California-based provider of containment services. On its end, Polargy designed the containment solutions for each of the designated facilities, managed the installation, secured the local fire-marshal approvals, and helped with the commissioning process.
Server Technology was proud to play its part in IBM's Power Technology Symposium this year, which took place May 10-11 in Raleigh, N.C., by presenting on efficiency gains with 480/277V power at the cabinet level.
Server Technology, a leader in data center power monitoring solutions, offers a variety of solutions for not only data center managers, banks and telecommunications companies but for government agencies at the federal, state and local levels as well. In fact, Server Technology's resume boasts some of the leading government groups such as the Air Force, Coast Guard, Department of Defense, NASA and the Navy.
For a National Research Lab located in the Southwest, experiencing hundreds of thousands of dollars in damaged infrastructure was not just a bad nightmare, it was a cold hard reality.
Across all industries and sectors, managers are trying to find ways to reduce energy consumption and increase efficiencies. Perhaps that sentiment is most true in the data center as data center managers work to monitor data center power and maximize efficiencies.
Interop Las Vegas 2011, the leading business technology event, is certainly the place to be for leading technology companies and Server Technology is eager to attend the event which starts today and runs until May 12.
With an eye to improving efficiency, the U.S. government has closed some 39 government data centers in the first four months of this year and expects to close 98 more by December. The closing of the data centers is part of an effort by the Obama administration to reduce waste and improve efficiency by the consolidation of data centers, according to a recent report in DataCenterKnowledge.com.
Reliable data center power is an important element in the data center as failure can put the entire business and critical data in jeopardy. As a result, redundancy is an important focus to ensure that the data center can continue to function as expected at all times. Server Technology, a provider of data center power management solutions for over two decades, focuses on delivering this redundancy in its data center power and celebrates client success stories. One recent story highlighted the benefits experienced by one of the largest printers in North America.
This year's annual Uptime Institute Symposium is said to focus on "disruptive changes" such as virtualization, cloud computing and rapidly evolving modular architectures, and Server Technology is one audience member that cannot wait for the event.
Yellowbook, a company that manages digital, mobile and print tools to allow its clients to concentrate on marketing their businesses, wanted to be sure things went smoothly when opening a new data center and knew it needed to contact Server Technology, given the firm's track record in power distribution products and data center power monitoring software.
In addition to offering data center power monitoring solutions for data center managers, Server Technology has been making its dent in the telecommunications market since the late 1990s.
Today's data centers are more complex than ever and as the demand for power increases exponentially, data center managers everywhere are looking for ways to make their data centers more efficient and enjoy cost savings.
Server Technology, a leader in data center power monitoring solutions, is shedding the spotlight on its Sentry Basic Cabinet Power Distribution Unit (CDU) product family this month, a product that Server Technology touts as the only of its kind in the data center space.
Power dissipation and associated cooling cost are enormous in a data center. While power usage effectiveness (PUE) is a good measure of data center's energy efficiency, achieving a lower PUE number is not a trivial task. Especially 1.0, which is an ideal measure because PUE compares total data center electrical consumption to the amount converted into useful computing tasks. A common value of 2.0 means two watts coming into the data center falls to one watt by the time it reaches a server. This loss of power converts into heat and must be appropriately managed with cooling systems that cost money.
There are basically two distinct product models in the data center industry, according to a recent Data Center Knowledge article - enterprise class and inexpensive commodity facilities. Today, there are different requirements for building data centers to last the 10 to 15 years that they are designed to live, and the designs need to "be specifically tailored to a business' current and future needs or they need to have the inherent flexibility to adapt as their needs change," the article states.
How often do you backup your business critical data? According to a recent report from AFCOM State of the Data Center, 15 percent of respondents said their data center currently has no plan for data backup and recovery. In addition, more than 50 percent have no plans to replace damaged equipment if a disaster were to hit.
Companies rely on data center power to keep the network going, store vital information and run the necessary applications. Data center power can be costly, however. When a company cannot determine the cost associated with the power being consumed by individual users, departments, or customers, distributing that cost appropriately is a challenge. Server Technology, a global leader in power distribution products and data center power monitoring software, recently helped a large bank based in Australia that was supporting customers' colocation equipment in their banking data center.
Server Technology, a global leader in power distribution products and data center power monitoring software, is spreading the word about its latest technology, Per Inlet Power Sensing (PIPS) - the best infeed power measurement technology on the market for data center rack-level power monitoring, according to company officials.
As the cost of data center power continues to go up and the demand for more power increases exponentially, data center managers all over are looking for ways to make their data centers more efficient and enjoy cost savings.
Power management is a hot topic as of late as companies seek to optimize their computing power, while also reducing their carbon footprint and power consumption costs. Server Technology offers a full range of solutions for the telecommunications space as networks are evolving at increasingly rapid rates. Server Technology ensures mission critical reliability and remote data center power management solutions to promote optimal power management for telecommunications operations. The company offers solutions that enable telecommunications providers to reduce operational costs, "truck rolls" and customer network issues, while also improving network reliability, uptime and service.
When Steve Rosa, principal of Unique Infrastructure Group, spoke at the Critical Facilities Roundtable, he discussed the importance of considering power when selecting a site for a new data center. According to a recent article posted on Tek-Tips Nethawk, available and reasonably priced power is of the utmost importance when selecting a new data center site.
Apparently sick of hearing horror stories of consumers and IT professionals losing valuable information and content, the user community at Reddit spent yesterday raising awareness of the importance of data backup - with a celebration of sorts. If you didn't notice, yesterday was World Backup Day, a brand-new holiday aimed at inspiring people to secure their precious data by backing up their hard drive. Users of the social bookmarking site Reddit proposed the initiative about a week ago and quickly launched a website and Twitter account to keep data backup fresh on the minds of your average PC owners and data center professionals.
There's a not-so-hidden expense in the data center these days and that expense is power. Data center power consumption receives a great deal of press, especially when the conversation turns to "green" IT. However, there is little talk about power consumption charges, particularly when it comes to companies offering shared racks amongst many clients.
Server Technology's Sentry Power Manager is a one-stop shop for combating data center challenges such as improved uptime, increased power costs, lower power availability and higher density cabinets, among other things.
Server Technology is continuing with a decade-long tradition and is gearing up to attend Data Center World from March 27-31, a global event that has been dubbed one of the 50 fastest growing tradeshows in the United States.
Data centers are vital to the effective production of applications and networks, but their design is inherently different than that of the office. According to a recent Data Center Knowledge article, data centers are designed specifically for servers and not people. This machine-first approach has resulted in 100 degree rooms and structurally interesting configurations that rely on data center power to operate. As data center operators and organizations are moving toward green technologies and sustainability, the old way of thinking is being set aside for comfortable environments designed to be energy efficient.
In order to closely monitor its power consumption, and analyze its data center power usage while monitoring environmental conditions, a global stock trading company with offices in Chicago, New York and London has turned to the aggregate power monitoring solution from Server Technology, a data center power monitoring company based in Nevada. The stock company, which has its servers stored in colocation facilities near major exchanges to minimize latency issues, came to Server Technology and said that while it anticipated growth in its near future, it didn't want to expand before it confirmed that it had "a reliable and efficient network." They also wanted assurance that they were getting the most out of their racks.
When TMCnet recently sat down with Edi Murway, head test engineer for Server Technology, one thing was clear - the company's decision to 100 percent product test is working.
Racktivity, a provider of data center power distribution and energy management solutions, announced the launch of its EnergySwitch ES1008 Power Distribution Unit (PDU) for energy and environmental management within data centers.
Everything these days seems to be going green, including data centers. Earlier this month, the Green Grid Association, a global consortium of IT companies and professionals seeking to improve energy efficiency in data centers and business computing ecosystems, held its annual Technical Forum and Members Meeting. The main item of discussion was reinforcing how valuable data centers are to the global economy and introducing new tools to ensure that data centers are efficient, sustainable and cost effective.
Energy efficiency is a business imperative in the data center business. The good news is that some of the industry's leading data center operators and vendors have shared tips and strategies on best practices that can make it easy for data center operators to drive efficiency in their consumption of data center power. A recently published Data Center Efficiency Guide allows data center operators and IT managers to gain real-world knowledge and helpful insight into the latest technologies that drive more efficient use of data center power that not only meets with upper level requirements, but also has a healthy impact on the bottom line.
Server Technology has a long list of customer success stories, including its work with an online interactive media company. When the media company was looking to install 48 single corded HP DL350's into its APC Net Shelter server cabinets using one power in-feed per cabinet, Server Technology had the answer. Server Technology, a global leader in power distribution products and power monitoring software, creates solutions related to data center power and telecommunications.
As companies look to cut costs and increase efficiencies in all departments, a big source racking up the dollars that they may be overlooking at is their data centers. As data centers continue to be designed, a great deal of attention is being placed on what can be done in the future to counter the huge amount of data center power required to run the equipment. According to industry experts, energy consumption and data center power consumption are at an all time high and that can significantly drive up the costs of running the center. And with electricity now representing 25 to 40 percent of the operational expenditures in most data centers, centers are hurting.
For those IT managers wishing they had the ability to manage all the power in their global network from one location and interface, Server Technology has the solution. "If you are like most data center managers, you are faced with a variety of challenges within the computer room whether it be understanding where and how power is being used within your computer room, power redundancy paths, cabinet level capacity, planning and management and even your own company's green initiatives," explained Marc Eisenberg, enterprise systems manager for Server Technology, in a recent video.
Europe's Largest Data Center Operator Next Generation Data Limited (NGD) has announced that it is opening a new office in New York City to market its services to American companies planning to locate computer operations in the U.K. The new office in New York is set to open in the third quarter of this year and will be the base for a sales team serving the east coast. NGD already has a representative marketing the company to potential west coast customers.
Server Technology will be demonstrating its data center power products at the Data Center Dynamics show happening in New York on March 10. Be sure to stop by and visit the company's booth to learn more about the need for reliable, efficient and intelligent power distribution in the data center.
ScanSource Security, a distributor of physical security solutions, has signed a distribution agreement with LifeSafety Power, a company specializing in power management systems.
Reno, Nevada-based Server Technology announced this morning that it will be showing off its complete line of data center power monitoring and management solutions at the upcoming Teledata Technology Convergence Conference, which officially kicks off on Feb. 23 in Santa Clara, California.
Data Center Power: LED Displays Outweigh LCDs in Cabinet Power Distribution Units, Says Server Technology2/8/2011
Power measurement and monitoring is critical to the performance of data centers. Besides helping data center personnel to efficiently utilize the available power and balance the load, it also prevents overloaded circuits in the center. Consequently, more and more data centers managers are opting for these tools to efficiently and effectively manage the power consumption in this environment.
With rapid proliferation of data centers to meet the soaring demand of consumers for data, video and voice, the information and communication technology (ICT) sector's energy consumption has been rising. Consequently, data centers with associated broadband equipments used for communications and networking are a big contributor to this power consumption. In Europe alone, data centers account for about 18 percent of the ICT sector's energy consumption and they are expected to grow faster than any other ICT technology. Consequently, across Europe, they consume about 56 TWh of electricity per year. Hence, there is tremendous pressure on data centers to improve efficiency and substantially cut power consumption.
Data Center Power is a key focus for a number of companies right now as the drive for energy efficiency gains speed. At the same time, organizations running their own data centers are searching for ways to reduce costs, and a reduction in the amount of power necessary to run standard systems remain a primary demand.
In order for Intel to push data centers to transition to a single networking infrastructure, the company is giving away its Fiber Channel over Ethernet software stack.
Nevada-based Server Technology, a provider of data center power management products, led this charge by unveiling several new solutions that are capable of powering Cisco's Unified Computing Systems (UCS).
Server Technology, Inc., a Reno, Nev.-based global supplier of power distribution units and power monitoring and measurement products and solutions for enterprise data centers and carrier network operations, has announced its participation in the upcoming Cisco Live! event.
Next week at Cisco Live in London, power distribution, measurement and monitoring solutions provider Server Technology, Inc., will demonstrate new data center solutions to power high density blade servers like Cisco's Unified Computing System (UCS).
Molex Incorporated, a provider of interconnect solutions, has introduced a new version of its EXTreme Ten60Power High-Current Connectors. The EXTreme Ten60Power delivers up to 260A per linear inch, representing the highest current density available in a low profile connector on the market today.
Server Technology, which provides power distribution units and power measurement and monitoring solutions, has introduced the Sentry Power Manager (SPM) version 4.3.2. The upgrade supports Per Inlet Power Sensing (PIPSTM) and Cabinet Power Distribution Units (CDUs), and it features integrated FTP server for automated upgrades of CDU firmware.
Server Technology, which designs and manufactures products to reduce downtime and improve data center power management, has been chosen as one of the selected vendors involved in building InteropNet for Interop Las Vegas 2011. A complete list of selected providers was released today, and they will power Interop's specialized cutting-edge temporary network.
Responding to demand for customized power measuring and monitoring solutions, Server Technology, a provider of data center power distribution units and power measurement and monitoring solutions, has released 18 new cabinet power distribution units (CDUs).
Net Access Corporation, a provider of Internet access and data center hosting solutions in the New York metropolitan region, unveiled 50,000 sq. ft., state-of-the-art data center in Parsippany, N.J.
The data center is a vital element to the enterprise and it also consumes a significant amount of power. Before a company can elect to launch a new software platform or implement the latest application to drive streamlined data management, IT professionals must be sure the data center can handle the load. Part of this evaluation includes an examination of data center power and whether or not the change can be supported.
Server Technology, a Reno, Nevada-based provider of power distribution units and power management products for leading enterprise data centers, service providers and branch office locations, announced it has recently installed 24 solar panels on the roof of its headquarters in the southeast Reno.
Server Technology Inc. specializing in data center power distribution units and management solutions announced the introduction of a new Smart Power Monitor product for deployment into 50/60 Amp, 3-phase Delta, 208-240V power systems.
Data center power is one of the main sources of power consumption and costs for the enterprise. As companies are working to try and reduce their cost of operation and adopt a more "green" approach to doing business, many have implemented a Green Data Center. This concept was recently explored in an Inside SU report.
Server Technology, Inc., a provider of power distribution unit and management solutions, and RF Code Inc., a provider of active IT asset management and environmental monitoring solutions, have introduced a rack level wire-free power monitoring solution designed for data center management and energy optimization.
Integrated Research makers of industry-leading Prognosis which is a performance monitoring software. The company recently released PowerMinder, an agent-less PC Power Management solution. PowerMinder has been created to assist large enterprises, MSPs, Government agencies and SMBs that are seeking an easy-to-deploy solution to reduce their IT power consumption, energy costs and carbon footprint.
Server Technology, Inc., a provider of data center power distribution unit and power management solutions, has introduced updates to the Sentry Power Manager (SPM) solution, version 4.3.
For the people in charge of computer data centers, the ability to easily and intelligently monitor and control power usage is a big deal. Because of the trend toward cloud computing, this is a growth industry despite the down economy.
In the past, it was relatively easy to measure power usage in data centers, but making sense of that information and using it to develop cost-saving strategies was quite complicated.
(Norwalk, CT - Nov. 11) InfoTech Spotlight today announced that the Data Center Power Channel, sponsored by Server Technology, the global leader in power distribution units and data center power monitoring solutions, has been launched as the newest addition to the InfoTech Spotlight channel program.
Data center power is certainly a key issue for any company maintaining any kind of traffic over their network. If the company is working toward expansion, data center power must be considered to ensure the reliability and efficiency of the network can be maintained.
Our world runs on data. But data centers can give off a whole lot of power - and carbon emissions.
Recently the industry has become aware of the importance of data center power consumption -- and its impact on both on the environment and the economy.
Data Center Power Resources
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This article explores the various monitoring systems typically found within the data center ecosystem and how to navigate getting the required power and environmental information needed to make better decisions within your data center facility.[Read More]
RF Code provides an enterprise class, wire-free sensor solution that is ideal for monitoring in real time the environmental conditions in IT dense areas such as data centers and IT closets.[Read More]
Within enterprise data centers, power used for operating the facility, lighting, running IT loads and cooling is the largest operational expense. Numerous papers and articles have been published by The Green Grid, The Uptime Institute, PG&E, Lawrence Berkeley Laboratories and others discussing ways to measure, monitor and increase efficiencies. This paper discusses the effect on efficiency of load balancing across phases in a 3-phase distribution system.[Read More]