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Server Tech Sheds Light on Sentry Power Manager, Data Center Power Trends
By Carrie Schmelkin TMCnet Web Editor
Server Technology (News - Alert) is not losing any steam – even amidst these April showers – as the data center power distribution company is continuing to sport that premature summer glow and spread the word about its offerings.
In fact, this week, the company is setting up shop in Phoenix, Ariz., at the DatacenterDynamics trade show for the second year in a row.
“The 2011 event was such a huge success that we decided to invest our time in that market again,” Brandon Siri, senior marketing representative at Server Technology, told TMCnet. “The data center community in Phoenix is large, and growing at a solid pace. With all the large data center facilities the location is ideal. Right now, a lot of data centers are seeking to become more efficient on both the network and power side, and so it’s our goal to try and educate data center managers on how to achieve this by using our Sentry Power System.”
Only a few months into 2012, Server Technology has already made quite a big splash with its DCIM workshop series, a revamped website and blog section, and the announcement of its new firmware upgrade Version 7.0. But despite all its recent news, Server Technology is still focused on spreading the word about its flagship data center power management system Sentry Power System (SPM).
According to company officials, the Sentry Power System is a DCIM-Ready solution that can be used as a single stand alone power management tool or as middleware to push the power data to a BMS or DCIM console.
“The brilliant part of the Sentry Power System is that instead of managing dozens, or hundreds, of individual networked CDUs, you can now manage them from one place,” Siri said. “This makes configuration, updating, and tracking super simple. Our current customers are already praising Sentry Power System, saying that it is saving them time and money while producing the most visible and accurate picture of their data center power that they have ever seen. We hope to keep spreading the word and show the people in Arizona that this data center 2.0 solution is available and shipping today.”
While Server Technology has been busy shedding light on SPM and sharing its latest innovations, the company has not lost sight of the fact that power demand and consumption are more pressing problems than ever before and Server Technology customers need solutions to these rising issues.
Officials contend that in order to begin to address data center power consumption and bring efficiencies to the data center, managers must first figure out how they can make sure that they are using all the available power, monitoring it, and managing it smarter.
“We completely advocate for intelligent power distribution and monitoring. It saves money in the long run,” Siri said. “The question is how much useful work are you getting out of how much energy, and what is that costing you? To answer that, you have to use intelligent power monitoring, and the Sentry Power System is the tool that allows you to do that.”
As Server Technology looks ahead to the rest of 2012 and the data center power needs that will arise, the company stands ready to help data center managers navigate through these new waters, particularly as they relate to the Data Center Infrastructure Management (DCIM) space.
“This area is still fairly new and so there is a lot of confusion about what it is, why they need it, and who can they trust to provide it,” Siri said. “Our message to them is that there are a lot of good vendors out there producing DCIM solutions, and Server Tech’s products (The Sentry Power System) is DCIM-Ready. We have spent months of engineering time making sure that our products can integrate seamlessly into this space. And we are ready to show them.”
Server Technology will be on site at booth No. 11. Visitors can meet with Regional Sales Manager, and resident power expert, Shad Sechrist.
Edited by Rich Steeves
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