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Iceland Company Demonstrates Commitment to Addressing Data Center Power Consumption
By Carrie Schmelkin TMCnet Web Editor
When it comes to approaches that can bring efficiencies and cost savings to data center operations, no attempt is too outlandish or too futile, as data center managers are facing enormous pressures from higher ups to find cheaper, alternative routes to data center services. And perhaps that sentiment is no greater than when it comes to data center power, as consumption is at an all time high and costs are exorbitant.
One company committed to finding a way to reduce data center power consumption is Landsvirkjun, Iceland’s national power company. Landsvirkjun has pledged its commitment to power one percent of the European data center industry with renewable energy generated by hydro-electric and geothermal plants by 2020. Its proposal involves 1.5 terawatt-hours, or 10 percent of Landsvirkjun’s total current generation capacity. According to company officials, this quest for data center power reduction is very feasible because of Iceland’s plentiful development opportunities for renewable energy and the country’s strong dedication to the data center industry lately.
Magnus Bjarnason, executive vice president of marketing and business development at Landsvirkjun, said Iceland had the “most competitive” power prices in Europe and offered commitments to long-term power-purchase contracts.
“This makes it particularly attractive for international sustainable business development, especially in sectors such as datacenters where value is attached with being green and secure,” he said in a DatacenterDynamics article.
Company officials recently quoted a fixed rate of US$43 per MWh for a 12-year contract. Real market rates in Europe as a whole started at an average of $65 per MWh in 2011 on short-term contracts, according to Landsvirkjun.
Landsvirkjun has is not the only company that has pledged its commitment to streamlining data center processes. Server Technology (News - Alert), a provider of data center power distribution units, has been doing so for over two decades now. The company’s data center experts produce the highest quality rackmount power distribution and monitoring solutions that help manage power capacity, reduce downtime and improve energy efficiency, according to Server Technology officials.
Recently, Server Technology sat down with TMCnet to discuss why the company decided to revamp its website, to reflect just how far the company has come in over 25 years.
“We’ve been working on modifying and changing the website for about two years now,” Jenny Petty, integrated marketing specialist at Server Technology, told TMCnet. “We started out just kind of re-skinning the site – giving the site a new look – and then we delved into the architecture and tried to determine how we can reach two audiences – the people who are brand new to this who don’t know anything about data center power and the seasoned hands who know exactly what they are looking for.”
“We did a lot of research into the best way to redesign the new site as far as the architecture and the content that people were looking for and we completely changed up the look of the site to have it look more modern,” she added.
A visit to the site will show you a revamped webpage that boasts the most current Server Technology news, a company blog, content for everyone from the newbie to the data center power space to the seasoned professional and a variety of social media outlets. Moreover, the new site includes an orange tab that resides on the left hand side of each page that reads “Product Selector.” Once you select the tab you are brought to a list of all Server Technology products where you can search by voltage, current, phase, plug type, kW Available, CDU type, physical design, and outlet count, among other things.
For more on Server Technology’s new website, click here.
Edited by Rich Steeves
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