Data Center Power

Server Technology Gets Ready to Talk Data Center Power Distribution Units with International Markets

By Carrie Schmelkin TMCnet Web Editor

Whether we are talking about cloud technologies, data center needs or SIP capabilities, the international markets can have very different ideas about these technologies than the U.S. market. Specifically, when it comes to data center needs, international markets use 400V products in their data centers whereas the US market prefers 120V, 208V, 230V – something Server Technology (News - Alert) knows a little about.

One company that is excited about heading to Europe in a few days to learn even more about data center needs overseas is Server Technology, a provider of data center power distribution units that is gearing up to attend Data Centre World in Olympia, London. Data Centre World, taking place from Feb. 29 to March 1, is the UK’s largest dedicated data center event that is for both corporate data center users/operators and third-party hosting companies.

“Data Centre World is a key UK technology show – it’s the largest UK show dedicated to data center technology,” Julie Brown, marketing manager for Server Technology, told TMCnet. “As the world’s leading rack level PDU manufacturer, we’ll show the newest technology for data center rack level power distribution.”

“International is a big part of our business, especially in the UK and EMEA,” she added. “While we have offices in the UK and in Germany, this show is a great event to meet with key data center decision makers, as well as introduce our products and services to new attendees that have data centers and are looking to reduce energy consumption and costs, improve uptime and improve upon their green initiatives.”

2011 certainly marked a high point for Server Technology, as the company introduced almost 300 new products into the rack mount power distribution unit space, bringing its overall offerings to over 2,000 products. Last year was also a banner year for Server Technology as the company enjoyed hundreds of product releases including the introduction of the Smart POPS (per outlet power sensing) and PIPS (per inlet power sensing) features.

While in Europe, Server Technology is eager to spread the word not only about its latest innovations but also about why rack-level products and solutions are important for this market as well as the US market.

“We can help to reduce a company’s carbon footprint, reduce energy consumption and reduce power costs – all very important goals for UK and EMEA companies,” Brown said. “We also help companies establish PUE metrics and provide the data that companies need through our Sentry Power Manager (SPM) power management/monitoring solution. SPM, combined with our intelligent PDUs, gives companies exactly what they need to reduce data center power expenses and energy consumption and be more environmentally conscious.”

During the event, the data center power distribution company hopes to share with the European markets how SPM, because of its power management/monitoring capabilities and data center analytics, serves as a rack-level data center power management system that companies can rely upon for the power and environmental data they need.

Moreover, SPM is capable of managing all PDUs from one dashboard and then alerting managers of problems that have been identified.

“Our SPM solution can monitor the entire IT load between server, storage and network gear to give data center operators the whole picture of power consumption,” Brown said.

Since the international markets use  400V products in their data centers, Server Technology will also be focused on featuring several new products in that category.

“With over 2,000 PDU SKUs, Server Technology does have the largest number of products in the industry,” Brown said. “We can definitely provide PDUs to meet any need globally.”