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Data Center Power: Power Consumption in the Data Center
There's a not-so-hidden expense in the data center these days and that expense is power. Data center power consumption receives a great deal of press, especially when the conversation turns to “green” IT. However, there is little talk about power consumption charges, particularly when it comes to companies offering shared racks amongst many clients.
Server Technology, a company that provides solutions for data center equipment cabinet, recently helped a large Australian bank with this very particular instance. Power is uniquely measured and managed and it follows a very simple model: the data center consumes it, facilities provide it and finance pays for it. The problem is that the three groups are generally unaware of the needs of the others and if they share the same business goals or impacts. The result is disorganized management of enterprise.
Power is the second most important cost in a data center. Data center power efficiency plays an important role in environmental stewardship and it is one of the areas where substantial gains continue to look quite attainable.
Market intelligence from Gartner cites that for real-time record of the energy used in data centers, users need to measure key areas. By measuring across these areas, data center operators can obtain a “highly detailed, comprehensive and, in most cases, a real-time usage picture of the energy that is being consumed across the whole site.”
The bank originally co-located customers’ IT equipment with their banking data center, however they were only charging for rack space and not actual power consumption charges. Realizing this was an overlooked service, the bank turned to Server Technology (News - Alert) to parcel out each client’s consumption usage so that they could measure power usage, store the data and create reports on actual consumption.
Based on the expertise of one of Server Technology’s regional sales managers, the facility selected Server Technology’s Smart CS-12HDE-30932E, a power distribution unit (PDU) and their Sentry Power Management (SPM) software appliance which includes a global view of all PDUs and the ability to view devices based on temperature, humidity, current and device status.
One of the challenges in selecting PDUs for a data center application is to balance the relatively high cost of a switched PDU versus the relatively low cost of a simple PDU. For the banking facility, the region’s power needs were met with Server Technology’s PDU, which delivered a reliable 230V at 32 Amps and came with (12) IEC (News - Alert) C19 outlets.
Each customer of the bank was given four of the C19 outlets on the PDU. Using the SPM appliance, the input power going to each branch was able to be measured and the data was then easily stored. Reports and trends were generated, giving the bank the ability to see which branches were consuming what amount of power and when. This allowed for a much more efficient billing system based on actual accumulated data.
Server Technology works alongside their customers on the support and management of the cabinet power distribution market for maximum uptime and efficiency.
In other data center power news, Server Technology recently sat down with TMCnet to talk about the success of its 100 percent product performance testing.For the past 25 years, Server Technology has tested product performance prior to shipping. The process in the past few years has become even more robust and the company that creates solutions related to data center power and telecommunications prides itself on offering 100 percent performance testing
Michelle Amodio is a TMCnet contributor. She has helped promote companies and groups in all industries, from technology to banking to professional roller derby. She holds a bachelor's degree in Writing from Endicott College and currently works in marketing, journalism, and public relations as a freelancer.
Edited by Carrie Schmelkin
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